FullContact customers can use Resolve to consolidate their CRM, and various other customer information from numerous platforms to get real-time, two-way consolidation and updating of customer information with high match rates and confidence levels. With the ability to bring together customer and third-party data, Resolve is a revolutionary tool for brands, publishers, and agencies that need to manage user experience, attribution, and omnichannel marketing.
How It Works
Using your databases of customer information, fragmented and siloed inputs are mapped to individuals. Each matched record is tied to a persistent identifier at the person level.
Connecting and Optimizing:
Use that persistent Person ID to merge or deduplicate your datasets, connect datasets across your enterprise, message consistently, and query FullContact for additional information about that person or you can use the Person ID as an anonymous ID in the AdTech / MarTech ecosystem for measurement and optimization.