Getting Started: Identity Streme
- FullContact Identity Streme is a flexible and encrypted private environment that ingests, obfuscates, and stores data (so you don’t have to).
- Identity Streme receives fragmented customer identities and utilizes the Identity Graph to map them to a single individual, together with one or more customer unique (initiated) identifiers (e.g. loyalty ID, member ID). The end result is a PersonID, which is a unique, persistent identification from FullContact.
- You can map your CRM, call center, mailing address, and other customer information from multiple platforms using FullContact's Identity Streme to achieve real-time, two-way consolidation and updating of client information with high match rates and trust levels.
Benefits of the Identity Streme:
- Maintain mapping between internal ID and client persistent identifiers (personID)
- Allow custom identifiers (RecordID) to be associated with dynamically changing people in the graph
- Associate metadata with custom identifiers (RecordIDs)
- Segment portions of your Identity Streme using customer tags.
There are multiple API methods that can be used to interact with the Identity Streme:
- identity.resolve - Resolve a Customer Record (multi-field input) down to a PersonID
- identity.map - Map a Customer Record by sending any acceptable multi field identifier combination for each customer/client record. The RecordID is a unique, custom identifier.
- identity.delete - Delete a Customer Record from the Identity Streme.
For complete information about Identity Streme, please check out the documentation
here.
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