Getting Started: Identity Streme

Getting Started: Identity Streme

  1. FullContact Identity Streme is a flexible and encrypted private environment that ingests, obfuscates, and stores data (so you don’t have to).
  2. Identity Streme receives fragmented customer identities and utilizes the Identity Graph to map them to a single individual, together with one or more customer unique (initiated) identifiers (e.g. loyalty ID, member ID). The end result is a PersonID, which is a unique, persistent identification from FullContact.
  3. You can map your CRM, call center, mailing address, and other customer information from multiple platforms using FullContact's Identity Streme to achieve real-time, two-way consolidation and updating of client information with high match rates and trust levels. 
Benefits of the Identity Streme:
  1. Maintain mapping between internal ID and client persistent identifiers (personID)
  2. Allow custom identifiers (RecordID) to be associated with dynamically changing people in the graph
  3. Associate metadata with custom identifiers (RecordIDs)
  4. Segment portions of your Identity Streme using customer tags.
There are multiple API methods that can be used to interact with the Identity Streme: 
  1. identity.resolve - Resolve a Customer Record (multi-field input) down to a PersonID
  2. identity.map - Map a Customer Record by sending any acceptable multi field identifier combination for each customer/client record. The RecordID is a unique, custom identifier.
  3. identity.delete - Delete a Customer Record from the Identity Streme.

For complete information about Identity Streme, please check out the documentation here.



    • Related Articles

    • Getting Started: Match Test in Platform

      Platform Match Test Preview Your Expected Match Rate Before Purchasing. The ability to see how FullContact’s data can enrich and enhance your data is a vital first step in a partnership. Our Match Test Tool on our Platform is a seamless way to see ...

    • Getting Started: Verify

      With Verify, you can identify actual individuals and assess risk in real-time using matches, signals, and activity scores from our identity graph. Verify Match: We compare the data in our identity graph with your data on a specific person to offer a ...

    • Getting Started : Enrich

      Enrich Overview Drawing from our patented identity graph, FullContact’s Insights Bundles fuel identity-based marketing efforts by enriching customer data files with industry-leading breadth and depth of consumer level data. Our Enrich product ...

    • Getting Started: Data Delivery

      API & Batch There are two methods of delivering data to FullContact: batch or real-time API. Real-time API Client sets up API integration with FullContact so that data can be delivered in real time into the application of their choice (e.g. CRM, ...

    • Getting Started: Insights Bundles

      What are Insights Bundles? FullContact Insights Bundles offer a variety of attributes that provide you with even more valuable insights to help better understand the whole person. Person Insights Bundles are a feature within Enrich that enable you to ...