Getting Started: Identity Streme

Getting Started: Identity Streme

  1. FullContact Identity Streme is a flexible and encrypted private environment that ingests, obfuscates, and stores data (so you don’t have to).
  2. Identity Streme receives fragmented customer identities and utilizes the Identity Graph to map them to a single individual, together with one or more customer unique (initiated) identifiers (e.g. loyalty ID, member ID). The end result is a PersonID, which is a unique, persistent identification from FullContact.
  3. You can map your CRM, call center, mailing address, and other customer information from multiple platforms using FullContact's Identity Streme to achieve real-time, two-way consolidation and updating of client information with high match rates and trust levels. 
Benefits of the Identity Streme:
  1. Maintain mapping between internal ID and client persistent identifiers (personID)
  2. Allow custom identifiers (RecordID) to be associated with dynamically changing people in the graph
  3. Associate metadata with custom identifiers (RecordIDs)
  4. Segment portions of your Identity Streme using customer tags.
There are multiple API methods that can be used to interact with the Identity Streme: 
  1. identity.resolve - Resolve a Customer Record (multi-field input) down to a PersonID
  2. - Map a Customer Record by sending any acceptable multi field identifier combination for each customer/client record. The RecordID is a unique, custom identifier.
  3. identity.delete - Delete a Customer Record from the Identity Streme.

For complete information about Identity Streme, please check out the documentation here.

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