Vertical Bundles — Travel and Hospitality

Vertical Bundles — Travel and Hospitality

Vertical Bundles — Travel and Hospitality

The Travel & Hospitality Insights Bundle provides the most valuable information related to the travel interests of your customers and prospects. This helps in getting to know your customers and to provide them with personalised offers and experiences based on their interests and past interactions and the keys in the details object represents a Person Summary.

{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "discretionarySpendingIncome" : "$65,000 - $74,999",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "surveys" : {
    "travel" : {
      "timeshare" : "Y",
      "business" : "Y",
      "cruiseShipVacation" : "Y",
      "international" : "Y",
      "leisure" : "Y",
      "rvVacations" : "Y",
      "travelInTheUSA" : "Y",
      "traveler" : "Y"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "enthusiasts" : {
      "barandLoungeFood" : "Highly Likely"
    },
    "attendees" : {
      "amusementPark" : "Unlikely",
      "culturalArtsEvents" : "Unlikely",
      "liveMusicConcert" : "Highly Likely",
      "professionalSportsEvents" : "Likely"
    },
    "consumers" : {
      "airlineUpgraders" : "Likely",
      "casinoGamer" : "Highly Likely",
      "contactlessPayApplication" : "Likely",
      "hotelLoyaltyProgramMembers" : "Likely",
      "intheMarkettoPurchaseaHome" : "Likely",
      "likelyCruiser" : "Likely",
      "longRoadTripTakers" : "Likely",
      "personalTraveler" : "Likely",
      "upcomingRetirees65andOlder" : "Unlikely"
    },
    "owners" : {
      "secondHome" : "Likely",
      "timeshare" : "Highly Likely"
    },
    "travellers" : {
      "business" : "Unlikely",
      "international" : "Likely",
      "rvtripTakers" : "Unlikely"
    },
    "purchasers" : {
      "impulse" : "Unlikely",
      "rv" : "Likely"
    },
    "spenders" : {
      "vacationSpenders" : "Likely"
    },
    "shoppers" : {
      "bargainHotel" : "Highly Likely"
    },
    "users" : {
      "publicTransportation" : "Highly Likely",
      "uberOrLyft" : "Unlikely"
    }
  }
}
Properties
full.name string The full name (first and last) of the individual.
details.age.value integer The age in years of the individual.
details.gender string The gender of the individual.
Properties: details.household
familyInfo.Numberofchildren string The number of known children in the household; Unknown should not be interpreted as "No" children.
homeInfo.Dwellingtype string This indicate the type of structure of the building in which the household resides.
homeInfo.Dwellingtypeindicator string Advantage dwelling type indicator.
homeInfo.Householdeducation string Median school years completed by adults age 18 or older.
homeInfo.Householdeducationindicator string household education indicator.
homeInfo.Lengthofresidence string This indicates the length of time a household has been identified at this address.
homeInfo.Lengthofresidenceindicator string length of residence indicator.
homeInfo.Familycomposition string This represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children.
presence.Presenceofchildren string Child present in household; Unknown should not be interpreted as "No" children.
presence.Presenceofchildrenindicator string presence of children indicator.
Properties: details.household.finance
Incomeindicator string This reflects whether data is sourced via self-reported income or inferred.
Incomeindex string Reflects an index comparing a household's income to the average income for the county in which the household resides..
Discretionaryspendingincome string Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare.
Networth string This estimates the Net Worth model. Value equals household's asset minus liabilities.
Properties: details.demographics
age.value string The age in years of the individual.
homeInfo.Homeowner string Classification of household head as an owner/renter.
homeInfo.Householdeducationindicator string household education indicator.
enthusiasts.niches string A specialised segment of the consumers.
maritalinfo.Maritalstatus string Marital status of individual.
maritalinfo.Maritalstatusindicator string individual marital status indicator.
Properties: details.survey
travel.Timeshare string This model indicates the interest present in Household for timeshare travel
travel.Business string This model indicates the interest present in Household for business travel
travel.Cruiseshipvacation string This model indicates the interest present in Household for cruise ship vacation
travel.International string This model indicates the interest present in Household for international travel
travel.Leisure string This model indicates the interest present in Household for leisure travel
travel.Travelintheusa string This model indicates the interest present in Household for travel in the usa
travel.Traveler string This model indicates the interest present in Household for travel
travel.Rvvacations string This model indicates the interest present in Household for RV vacations
Additional Properties

Properties: details.marketTrends
enthusiasts.Barandloungefood string This model ranks consumers based upon their likelihood to go to bars, clubs or lounges 3X a week or more.
Attendees.Amusementpark string This model ranks consumers based upon their likelihood attend amusement parks.
Attendees.Culturalartsevents string This model ranks consumers based upon their likelihood to attend these events.
Attendees.Livemusicconcert string This model ranks consumers based upon their likelihood to attend concerts.
Attendees.Professionalsportsevents string This model ranks consumers based upon their likelihood to attend these events.
consumers.Airlineupgraders string This model ranks consumers based upon their likelihood to be willing to pay slightly more for an airline coach seat with more legroom (i.e. Delta Comfort or American Main Cabin Extra)at check-in.
consumers.Casinogamer string This model ranks consumers based upon their likelihood the household is a casino gamer.
consumers.Contactlesspayapplicationconsumers string This model ranks consumers based upon their likelihood to use contactless payment methods.
consumers.Hotelloyaltyprogrammembers string This model ranks consumers based upon their likelihood to belong to one or more hotel member programs.
consumers.Inthemarkettopurchaseahome string This model ranks consumers based upon their likelihood to purchase a condo/apartment/house in next 12 months.
consumers.Likelycruiser string This model ranks consumers based upon their likelihood to take cruises.
consumers.Longroadtriptakers string This model ranks consumers based upon their likelihood to take long road trips.
consumers.Personaltraveler string This model ranks consumers based upon their likelihood to engage in personal travel at least 11 days per year .
consumers.Upcomingretirees65Andolder string This model ranks consumers based upon their likelihood to retire at age 65 and older in the next 12 months.
owners.Secondhomeowners string This model ranks consumers based upon their likelihood to have more than on residence.
owners.Timeshareowners string This model ranks consumers based upon their likelihood to belong to own timeshares.
travellers.Businesstraveler string This model ranks consumers based upon their likelihood to travel for business at least 11 days per year.
travellers.Internationaltraveler string This model ranks consumers based upon their likelihood to conduct international travel.
travellers.Rvtriptakers string This model which ranks consumers based upon their likelihood to take RV trips.
purchasers.Impulsepurchasers string This model indicates the increased likelihood shoppers will purchase off list items during in-store shopping.
purchasers.Rvpurchasers string This model ranks consumers based upon their likelihood to take RV trips.
spenders.Vacationspenders string This model ranks consumers based upon their likelihood to spend $4000+ annually on personal vacations.
shoppers.Bargainhotelshoppers string This model ranks consumers based upon their likelihood to belong to shop for hotels based upon price concessions.
users.Publictransportationusers string This model ranks consumers based on their likelihood to regularly use public transportation (eg: trains, bus).
users.Uberlyftusers string This model ranks consumers based on their likelihood to use a private ride-sharing service.