Vertical Bundles — Technology and Communication

The Technology & Communications Insights Bundle provides the most useful information related to the technology penetration/Usage of different technologies by your customers and prospects and the keys in the details object represents a Person Summary.

{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "switchers" : {
      "mobilePhoneService" : "Unlikely"
    },
    "seekers" : {
      "onlineDegreeEducation" : "Likely"
    },
    "enthusiasts" : {
      "artHouseMovie" : "Highly Likely",
      "discountMovie" : "Highly Likely",
      "fantasySports" : "Likely",
      "freeStreaming" : "Likely",
      "frequentMovie" : "Highly Likely",
      "gamingnonMobileDevices" : "Likely",
      "mobileGaming" : "Highly Likely",
      "openingWeekendMovie" : "Likely",
      "paidStreaming" : "Unlikely"
    },
    "customers" : {
      "directMediaPreference" : "Likely",
      "internationalWirelessorLandline" : "Unlikely",
      "internetResearchPreference" : "Unlikely",
      "plantoPurchaseSmartHomeProducts" : "Likely",
      "quantumUpgrade" : "Unlikely",
      "smartHome" : "Likely",
      "socialMediaPreference" : "Likely",
      "sprintCellPhoneCustomer" : "Unlikely",
      "verizonCellPhoneCustomer" : "Highly Likely",
      "wiredService" : "Unlikely",
      "tmobileCellPhoneCustomer" : "Likely",
      "at_TCellPhoneCustomer" : "Likely",
      "voiplandline" : "Highly Likely"
    },
    "consumers" : {
      "cableBundlecableinternethomephone" : "Likely",
      "contactlessPayApplication" : "Likely",
      "cordCutters" : "Likely",
      "frequentOnlineMovieViewers" : "Likely",
      "gamers" : "Likely",
      "gigEconomyEmployees" : "Highly Likely",
      "intheMarkettoPurchaseaHome" : "Likely",
      "intendtoPurchaseaSamsungmobiledevice" : "Likely",
      "intendtopurchase5GService" : "Unlikely",
      "mobileBrowsers" : "Likely",
      "movieLoyaltyProgramMembers" : "Likely",
      "plantoPurchaseHomeSecuritySystems" : "Unlikely",
      "satelliteBundlesatelliteinethomeorwireless" : "Highly Likely",
      "sociallyInfluenced" : "Unlikely",
      "technologyEarlyAdopters" : "Highly Likely",
      "teleMedicine" : "Likely",
      "wiredLineVideoConnectors" : "Likely"
    },
    "owners" : {
      "androidSmartPhone" : "Likely",
      "appleSmartPhone" : "Unlikely",
      "smartTV" : "Highly Likely",
      "tablet" : "Likely"
    },
    "subscribers" : {
      "cableTVPremium" : "Likely",
      "satelliteRadio" : "Likely"
    },
    "purchasers" : {
      "frequentMobile" : "Likely",
      "frequentOnlineMusic" : "Highly Likely"
    },
    "users" : {
      "app" : "Likely",
      "mobileShoppingList" : "Likely",
      "primaryCellPhone" : "Unlikely",
      "smartPhone" : "Unlikely",
      "sociallyActiveonFacebook" : "Highly Likely",
      "sociallyActiveonFacebookBrandLikers" : "Unlikely",
      "sociallyActiveonFacebookCategoryRecommenders" : "Highly Likely",
      "sociallyActiveonPinterest" : "Unlikely",
      "sociallyActiveonTwitter" : "Unlikely"
    }
  }
}

Properties
full.name string	The full name (first and last) of the individual.
details.age.value integer	The age in years of the individual.
details.gender string	The gender of the individual.

Properties: details.household
familyInfo.Numberofchildren string	The number of known children in the household; Unknown should not be interpreted as "No" children.
homeInfo.Dwellingtype string	This indicate the type of structure of the building in which the household resides.
homeInfo.Dwellingtypeindicator string	Advantage dwelling type indicator.
homeInfo.Householdeducation string	Median school years completed by adults age 18 or older.
homeInfo.Householdeducationindicator string	household education indicator.
homeInfo.Lengthofresidence string	This indicates the length of time a household has been identified at this address.
homeInfo.Lengthofresidenceindicator string	length of residence indicator.
homeInfo.Familycomposition string	This represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children.
presence.Presenceofchildren string	Child present in household; Unknown should not be interpreted as "No" children.
presence.Presenceofchildrenindicator string	presence of children indicator.

Properties: details.household.finance
Incomeindicator string	This reflects whether data is sourced via self-reported income or inferred.
Incomeindex string	Reflects an index comparing a household's income to the average income for the county in which the household resides..
Discretionaryspendingincome string	Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare.
Networth string	This estimates the Net Worth model. Value equals household's asset minus liabilities.

Properties: details.demographics
age.value string	The age in years of the individual.
homeInfo.Homeowner string	Classification of household head as an owner/renter.
homeInfo.Householdeducationindicator string	household education indicator.
enthusiasts.niches string	A specialised segment of the consumers.
maritalinfo.Maritalstatus string	Marital status of individual.
maritalinfo.Maritalstatusindicator string	individual marital status indicator.

Additional Properties

Properties: details.marketTrends
switchers.Mobilephoneservice string	This model ranks consumers based upon their likelihood to switch mobile phone services.
seekers.Onlinedegreeeducation string	This model ranks consumers based on their likelihood to be online degree/online education seekers.
enthusiasts.Arthousemovie string	This model ranks consumers based upon their likelihood to attend art house movie venues.
enthusiasts.Discountmovie string	This model ranks consumers based upon their likelihood to attend discount movies.
enthusiasts.Fantasysports string	This model ranks consumers based upon their likelihood to participate in fantasy sports.
enthusiasts.Freestreaming string	This model ranks consumers based upon their likelihood to use free streaming services.
enthusiasts.Frequentmovie string	This model ranks consumers based upon their likelihood to attend movies.
enthusiasts.Gamingnonmobiledevices string	This model ranks consumers based upon their likelihood to be gaming enthusiasts on non Mobile-devices.
enthusiasts.Mobilegaming string	This model ranks consumers based upon their likelihood to be mobile game enthusiasts.
enthusiasts.Openingweekendmovie string	This model ranks consumers based upon their likelihood to go attend movies on opening weekend.
enthusiasts.Paidstreaming string	This model ranks consumers based upon their likelihood to pay for streaming services.
customers.AT\_Tcellphonecustomer string	This model ranks consumers based upon their likelihood to be an AT\&T Cell Phone Customer.
customers.Directmediapreferencecustomers string	This model ranks consumers based upon their likelihood to review media via postal mail.
customers.Internationalwirelessorlandlinecustomers string	This model ranks consumers based upon their likelihood to have this service.
customers.Internetresearchpreferencecustomers string	This model ranks consumers based upon their likelihood to review media via searches online.
customers.Plantopurchasesmarthomeproductscustomers string	This model ranks consumers based upon their likelihood to be plan to purchase smart home products.
customers.Quantumupgradecustomers string	This model ranks consumers based upon their likelihood to require greater than 50 meg storage upgrades via internet plans.
customers.Smarthomecustomers string	This model ranks consumers based upon their likelihood to be smart home customers.
customers.Socialmediapreferencecustomers string	This model ranks consumers based upon their likelihood to review media via social networks.
customers.Sprintcellphonecustomer string	This model ranks consumers based upon their likelihood to be a Sprint Cell Phone Customer.
customers.Tmobilecellphonecustomer string	This model ranks consumers based upon their likelihood to be a T-Mobile Cell Phone Customer .
customers.Voiplandlinecustomers string	This model ranks consumers based upon their likelihood to have this service.
customers.Verizoncellphonecustomer string	This model ranks consumers based upon their likelihood to be a Verizon Cell Phone Customer.
customers.Wiredservicecustomers string	This model ranks consumers based upon their likelihood to have wired service.
consumers.Cablebundlecableinternethomephone string	This model ranks consumers based upon their likelihood to purchase cable, internet and home phone from the same provider.
consumers.Contactlesspayapplicationconsumers string	This model ranks consumers based upon their likelihood to use contactless payment methods.
consumers.Cordcutters string	This model ranks consumers based upon their likelihood not to have cable or paid TV subscriptions.
consumers.Frequentonlinemovieviewers string	This model ranks consumers based upon their likelihood to access movies online.
consumers.Gamers string	This model ranks consumers based upon their likelihood to participate in online gaming.
consumers.Gigeconomyemployees string	This model ranks consumers based upon their likelihood to be gig employed.
consumers.Inthemarkettopurchaseahome string	This model ranks consumers based upon their likelihood to purchase a condo/apartment/house in next 12 months.
consumers.Intendtopurchaseasamsungmobiledevice string	This model ranks consumers based upon their likelihood to purchase a Samsung Mobile Device.
consumers.Intendtopurchase5Gservice string	This model ranks consumers based upon their likelihood to purchase 5G service.
consumers.Mobilebrowsers string	This model ranks consumers based upon their likelihood to research products via their mobile phone.
consumers.Movieloyaltyprogrammembers string	This model ranks consumers based upon their likelihood to belong to movie loyalty programs.
consumers.Plantopurchasehomesecuritysystems string	This model ranks consumers based upon the. likelihood to purchase a security system in the next 12months.
consumers.Satellitebundlesatelliteinethomeorwireless string	This model ranks consumers based upon their likelihood to purchase satellite and internet and at least one of home or wireless phone services from the same provider
consumers.Technologyearlyadopters string	This model ranks consumers based upon their likelihood to invest in new technology.
consumers.Telemedicineconsumers string	This model ranks consumers based upon their likelihood to use tele-medicine.
consumers.Wiredlinevideoconnectors string	This model ranks consumers based upon their likelihood to plan to own aWired Line Video Connector.
owners.Androidsmartphoneowners string	This model ranks consumers based upon their likelihood to ownAndroid smart phones.
owners.Applesmartphoneowners string	This model ranks consumers based upon their likelihood to own Apple smart phones.
owners.Smarttvowners string	This model ranks consumers based upon their likelihood to own a SmartTV.
owners.Tabletowners string	This model ranks consumers based upon their likelihood to own tablets such as the iPad.
subscribers.Cabletvpremiumsubscribers string	This model ranks consumers based upon their likelihood to have premium channel service (eg: NFL, HBO, Showtime).
subscribers.Satelliteradiosubscribers string	This model ranks consumers based upon their likelihood to subscribe.
purchasers.Frequentmobilepurchasers string	This model ranks consumers based upon their likelihood to make purchases via their mobile phone.
purchasers.Frequentonlinemusicpurchasers string	This model ranks consumers based upon their likelihood to purchase music online.
users.Appusers string	This model ranks consumers based upon their likelihood to use apps.
users.Mobileshoppinglistusers string	This model ranks the greater likelihood to make a shopping list on their mobile phone.
users.Primarycellphoneusers string	This model ranks consumers based upon their likelihood to use their cell phone as primary phone.
users.Smartphoneuser string	This model ranks consumers based upon their likelihood to use a smartphone.
users.Sociallyactiveonfacebook string	This model ranks consumers based upon their likelihood to useFacebook with 100+ contacts.
users.Sociallyactiveonfacebookbrandlikers string	This model ranks consumers based upon their likelihood to like numerous brands on Facebook.
users.Sociallyactiveonfacebookcategoryrecommenders string	This model ranks consumers based upon their likelihood to recommend numerous categories on Facebook.
users.Sociallyactiveonpinterest string	This model ranks consumers based upon their likelihood to use Pinterest daily.
users.Sociallyactiveontwitter string	This model ranks consumers based upon their likelihood to use Twitter daily.