Vertical Bundles — Retail

Vertical Bundles — Retail

Vertical Bundles — Retail

The Retail Insights Bundle provides most core information related to the retail market trends of your  customers and prospects and their spending patterns and the keys in the details object represents a Person Summary.

{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "seekers" : {
      "freshFood" : "Likely"
    },
    "enthusiasts" : {
      "brandLoyalists" : "Likely",
      "cigarPipe" : "Likely",
      "coffee" : "Unlikely",
      "dinnerDining" : "Highly Likely",
      "homeShoppingNetwork" : "Likely",
      "kroger" : "Unlikely",
      "target" : "Likely",
      "valueChains" : "Highly Likely",
      "walmart" : "Unlikely"
    },
    "buyers" : {
      "christmasOrnamentsCollectibles" : "Unlikely",
      "heavyFiberFocusedFood" : "Unlikely",
      "heavyGlutenFreeFood" : "Highly Likely",
      "heavyLowFatFood" : "Unlikely"
    },
    "chef" : {
      "experimental" : "Highly Likely",
      "master" : "Highly Likely",
      "realIngredient" : "Likely"
    },
    "customers" : {
      "amazonPrime" : "Highly Likely",
      "clicktoCartHomeDelivery" : "Highly Likely",
      "clicktoCartPickUp" : "Likely",
      "groceryLoyaltyCard" : "Likely",
      "mensBigandTallApparel" : "Highly Likely",
      "newRoof" : "Likely",
      "plantoPurchaseSmartHomeProducts" : "Likely",
      "subscriptionorAutoShipmentClothAccessories" : "Likely",
      "subscriptionorAutoShipmentFoodorBeverage" : "Highly Likely",
      "subscriptionorAutoShipmentHouseholdProduct" : "Likely",
      "subscriptionorAutoShipmentPersonalCare" : "Likely",
      "subscriptionorAutoShipmentPetProducts" : "Highly Likely",
      "subscriptionorAutoShipment" : "Highly Likely",
      "womensPlusSizeApparel" : "Likely",
      "qsrcash" : "Unlikely"
    },
    "consumers" : {
      "coinsCollector" : "Likely",
      "contactlessPayApplication" : "Likely",
      "doitYourselfer" : "Unlikely",
      "gamers" : "Likely",
      "groceryStoreFrequenters" : "Likely",
      "homeRemodelers" : "Unlikely",
      "intheMarkettoPurchaseaHome" : "Likely",
      "mealKitDelivery" : "Highly Likely",
      "pandemicLuxurySpenders" : "Likely",
      "pandemicRiskTolerant" : "Highly Likely",
      "plantogetFitnessMembership" : "Likely",
      "retailTexters" : "Highly Likely",
      "vegetarians" : "Highly Likely"
    },
    "owners" : {
      "pet" : "Unlikely"
    },
    "readers" : {
      "label" : "Highly Likely",
      "retailerCircular" : "Highly Likely"
    },
    "subscribers" : {
      "retailerEmail" : "Unlikely"
    },
    "planners" : {
      "budgetMeal" : "Highly Likely",
      "meal" : "Highly Likely",
      "preShop" : "Unlikely"
    },
    "purchasers" : {
      "frequentMobile" : "Likely",
      "greenProduct" : "Unlikely",
      "impulse" : "Unlikely",
      "organicFood" : "Unlikely",
      "organicProduct" : "Likely",
      "webSurferBrickMortar" : "Likely",
      "webandBrickMortarViewerOnline" : "Likely"
    },
    "spenders" : {
      "pandemicDecreasedSpenders" : "Likely"
    },
    "shoppers" : {
      "bargain" : "Likely",
      "everydayLowPrice" : "Likely",
      "highend" : "Highly Likely",
      "multiRetailer" : "Likely",
      "oneStop" : "Likely",
      "priceMatchers" : "Highly Likely",
      "privateLabel" : "Likely",
      "quickShopAtWalmartOrTarget" : "Likely",
      "stockUp" : "Unlikely",
      "whatsOnSale" : "Likely"
    },
    "stores" : {
      "stockUpAtGroceryStores" : "Unlikely",
      "stockUpAtWalmart" : "Unlikely"
    },
    "users" : {
      "brandedRetailCreditCard" : "Highly Likely",
      "convenienceDrivenPersonalCareProduct" : "Highly Likely",
      "groceryStoreApp" : "Unlikely",
      "heavyCoupon" : "Likely",
      "mobileShoppingList" : "Likely",
      "paperShoppingList" : "Unlikely",
      "targetCartwheel" : "Unlikely",
      "walmartSavingCatcher" : "Unlikely"
    }
  }
}
Properties
full.name string The full name (first and last) of the individual.
details.age.value integer The age in years of the individual.
details.gender string The gender of the individual.
Properties: details.household
familyInfo.Numberofchildren string The number of known children in the household; Unknown should not be interpreted as "No" children.
homeInfo.Dwellingtype string This indicate the type of structure of the building in which the household resides.
homeInfo.Dwellingtypeindicator string Advantage dwelling type indicator.
homeInfo.Householdeducation string Median school years completed by adults age 18 or older.
homeInfo.Householdeducationindicator string household education indicator.
homeInfo.Lengthofresidence string This indicates the length of time a household has been identified at this address.
homeInfo.Lengthofresidenceindicator string length of residence indicator.
homeInfo.Familycomposition string This represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children.
presence.Presenceofchildren string Child present in household; Unknown should not be interpreted as "No" children.
presence.Presenceofchildrenindicator string presence of children indicator.
Properties: details.household.finance
Incomeindicator string This reflects whether data is sourced via self-reported income or inferred.
Incomeindex string Reflects an index comparing a household's income to the average income for the county in which the household resides..
Networth string This estimates the Net Worth model. Value equals household's asset minus liabilities.
Properties: details.demographics
age.value string The age in years of the individual.
homeInfo.Homeowner string Classification of household head as an owner/renter.
homeInfo.Householdeducationindicator string household education indicator.
enthusiasts.niches string A specialised segment of the consumers.
maritalinfo.Maritalstatus string Marital status of individual.
maritalinfo.Maritalstatusindicator string individual marital status indicator.
Additional Properties

Properties: details.marketTrends
customers.Newroofcustomers string The model indicates customers who has purchased a new roof for home in the last 3 years
customers.Plantopurchasesmarthomeproductscustomers string This model ranks consumers based upon their likelihood to be plan to purchase smart home products.
customers.Qsrcashcustomers string This model ranks consumers based upon their likelihood to pay cash at QSRs.
customers.Subscrorautoshipmentclothaccessoriescustomers string This model ranks consumers based upon their likelihood to be subscribers.
customers.Subscrorautoshipmentfoodorbeveragecustomers string This model ranks consumers based upon their likelihood to be subscribers.
customers.Subscrorautoshipmenthouseholdproductcustomers string This model ranks consumers based upon their likelihood to be subscribers.
customers.Subscrorautoshipmentpersonalcarecustomers string This model ranks consumers based upon their likelihood to be subscribers.
customers.Subscrorautoshipmentpetproductscustomers string This model ranks consumers based upon their likelihood to be subscribers.
customers.Subscrorautoshipmentcustomers string This model estimates to have current subscriptions to magazines and/or books.
customers.Womensplussizeapparelcustomers string This model ranks consumers based upon their likelihood be women's plus size households
consumers.Coinscollector string This model ranks consumers based upon their likelihood to collect coins.
consumers.Contactlesspayapplicationconsumers string This model ranks consumers based upon their likelihood to use contactless payment methods.
consumers.Doityourselfer string This model ranks consumers based upon their likelihood to complete their own moderate to large home improvements.
consumers.Gamers string This model ranks consumers based upon their likelihood to participate in online gaming.
consumers.Grocerystorefrequenters string This model ranks consumers based upon their likelihood to frequently shop at grocery stores.
consumers.Homeremodelers string This model ranks consumers based upon their likelihood to do home re modeling projects.
consumers.Inthemarkettogetahomeloan string This model ranks consumers based upon their likelihood to purchase a home in next 12 months.
consumers.Mealkitdeliveryconsumers string This model ranks consumers based upon their likelihood to have meal kits delivered.
consumers.Pandemicluxuryspenders string This model ranks consumers based upon their likelihood to be luxury spenders during the pandemic.
consumers.Pandemicrisktolerantconsumers string This model ranks consumers based upon their likelihood to be risk tolerant during the pandemic.
consumers.Plantogetfitnessmembership string This model ranks consumers based upon their likelihood to plan to get a membership in the next 12 months.
consumers.Retailtexters string This model ranks consumers based upon their likelihood to open text messages from retailers.
consumers.Vegetarians string This model ranks consumers based upon their likelihood to be vegetarians.
owners.Petowners string This model ranks consumers based upon their likelihood to own a pet.
readers.Labelreaders string The model indicates the Reader of product labels.
readers.Retailercircularreaders string This model indicates shoppers who have an increased likelihood to research trips by reviewing newspaper or digital circulars.
subscribers.Retaileremailsubscribers string The model indicates greater likelihood to subscribe to retailer emails.
planners.Budgetmealplanners string This model indicates customers plan meals in advance to manage budgets and stretch dollars.
planners.Mealplanners string This model indicates shoppers who develop weekly meal plans and shopping list to match their meal plans.
planners.Preshopplanners string This model indicates customer having greater likelihood shoppers are spending time research and planning trips prior to going to the store .
purchasers.Frequentmobilepurchasers string This model ranks consumers based upon their likelihood to make purchases via their mobile phone.
purchasers.Greenproductpurchasers string The model indicates the purchase or seek products that are non toxic, energy and water-efficient, and harmless to the environment.
purchasers.Impulsepurchasers string The model indicates the increase in likelihood shoppers will purchase off. list items during in-store shopping.
purchasers.Organicfoodpurchasers string The model indicates customers who seek food made from organic raw materials and organic certification.
purchasers.Organicproductpurchasers string The model indicates customers who seek products made from organic raw materials and organic certification.
purchasers.Websurferbrickmortarpurchasers string This model ranks consumers based upon their likelihood to first surf the web then make purchases in stores.
purchasers.Webandbrickmortarvieweronlinepurchasers string This model ranks consumers based upon their likelihood to first surf the web and look at products in stores and then make purchases in online.
spenders.Pandemicdecreasedspenders string This model ranks consumers based upon their likelihood to have decreased spending during the pandemic.
shoppers.Bargainshoppers string This model ranks consumers based upon their likelihood to shop on sale or use coupons.
shoppers.Everydaylowpriceshoppers string The model indicates the greater likelihood to shop at or favor everyday low price format (example: Walmart).
shoppers.Highendshoppers string This model ranks consumers based upon their likelihood to shop in high-end stores (specialty or department) such as Coach or Nord storms.
shoppers.Multiretailershoppers string The model indicates the increased likelihood of going to multiple retailers to execute their shopping list and fulfil shopping trip needs.
shoppers.Onestopshoppers string The model indicates customers who primarily shop at one retailer for each shopping trip.
shoppers.Pricematchers string The model indicates the shoppers that tend to match prices across retailers to where to shop and what to buy.
shoppers.Privatelabelshopper string The model indicates the shoppers that have a greater likelihood to purchase private label brands.
shoppers.Quickshopatwalmartortarget string The model indicates the shoppers that complete quick stop in trips at Walmart or Target.
shoppers.Stockupshoppers string The model indicates the increase likelihood to complete larger shopping trips to fill-up on items and stock their pantries.
shoppers.Whatsonsaleshoppers string The model indicates the greater likelihood shoppers plan what to buy based on what is on sale and will not purchase products unlesson sale.
stores.Stockupatgrocerystores string The model indicates the shopper that complete larger dollar sales trips at traditional grocery stores.
stores.Stockupatwalmart string The model indicates the shopper that complete larger dollar sales trips at Walmart stores.
users.Brandedretailcreditcardusers string This model ranks consumers based upon their likelihood to open cards specific to individual retailers or open cards to accrue points for use at retailer.
users.Conveniencedrivenpersonalcareproductusers string Most likely to purchase personal care products based on ease of use.
users.Grocerystoreappusers string This model ranks consumers based upon their likelihood to use grocery store apps when they shop.
users.Heavycouponusers string This model estimates the increased in likelihood to be active coupon clippers and redeemers.
users.Mobileshoppinglistusers string This model indicates the greater likelihood to make a shopping list on their mobile phone.
users.Papershoppinglistusers string The model indicates the shoppers who make and use paper list.
users.Targetcartwheelusers string The model indicates the shoppers that report using the Target Cartwheel App.
users.Walmartsavingcatcherusers string The model indicates the shoppers that report using the Walmart SavingsCatcher App.