Vertical Bundles — Media and Entertainment

The Media & Entertainment Insights Bundle provides the most core information of an individual related to the kind of books they read,sports they are interested in, and their household information. This is useful to create customer segmentation and the keys in the details object represents a Person Summary.

{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "surveys" : {
    "hobby" : {
      "culturalArtsOrEvents" : "Y"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "enthusiasts" : {
      "artHouseMovie" : "Highly Likely",
      "baseball" : "Unlikely",
      "basketball" : "Likely",
      "christianorGospelMusic" : "Unlikely",
      "cigarPipe" : "Likely",
      "countryMusic" : "Unlikely",
      "discountMovie" : "Highly Likely",
      "extremeFitness" : "Likely",
      "fantasySports" : "Likely",
      "football" : "Unlikely",
      "freeStreaming" : "Likely",
      "frequentMovie" : "Highly Likely",
      "gamingnonMobileDevices" : "Likely",
      "hockey" : "Likely",
      "homeShoppingNetwork" : "Likely",
      "latinMusic" : "Unlikely",
      "mobileGaming" : "Highly Likely",
      "openingWeekendMovie" : "Likely",
      "paidStreaming" : "Unlikely",
      "soccer" : "Likely",
      "yogaPilates" : "Highly Likely"
    },
    "attendees" : {
      "amusementPark" : "Unlikely",
      "culturalArtsEvents" : "Unlikely",
      "liveMusicConcert" : "Highly Likely",
      "professionalSportsEvents" : "Likely"
    },
    "customers" : {
      "directMediaPreference" : "Likely",
      "internetResearchPreference" : "Unlikely",
      "plantoPurchaseSmartHomeProducts" : "Likely",
      "smartHome" : "Likely",
      "socialMediaPreference" : "Likely"
    },
    "consumers" : {
      "coinsCollector" : "Likely",
      "frequentOnlineMovieViewers" : "Likely",
      "gamers" : "Likely",
      "homeEntertainers" : "Highly Likely",
      "intheMarkettoPurchaseaHome" : "Likely",
      "intendtoPurchaseaSamsungmobiledevice" : "Likely",
      "intendtopurchase5GService" : "Unlikely",
      "mobileBrowsers" : "Likely",
      "movieLoyaltyProgramMembers" : "Likely",
      "plantoPurchaseHomeSecuritySystems" : "Unlikely",
      "plantogetFitnessMembership" : "Likely",
      "sociallyInfluenced" : "Unlikely"
    },
    "owners" : {
      "androidSmartPhone" : "Likely",
      "appleSmartPhone" : "Unlikely",
      "boat" : "Unlikely",
      "smartTV" : "Highly Likely",
      "tablet" : "Likely"
    },
    "readers" : {
      "avidBook" : "Unlikely",
      "bibleDevotional" : "Unlikely",
      "book" : "Highly Likely",
      "entertainment" : "Likely",
      "romance" : "Unlikely",
      "sports" : "Likely"
    },
    "subscribers" : {
      "cableTVPremium" : "Likely",
      "financialHealthNewsletter" : "Unlikely",
      "onlineMagazineNewspaper" : "Unlikely"
    },
    "purchasers" : {
      "frequentOnlineMusic" : "Highly Likely"
    },
    "users" : {
      "sociallyActiveonFacebook" : "Highly Likely",
      "sociallyActiveonFacebookBrandLikers" : "Unlikely",
      "sociallyActiveonFacebookCategoryRecommenders" : "Highly Likely",
      "sociallyActiveonPinterest" : "Unlikely",
      "sociallyActiveonTwitter" : "Unlikely"
    }
  }
}

Properties
full.name string	The full name (first and last) of the individual.
details.age.value integer	The age in years of the individual.
details.gender string	The gender of the individual.

Properties: details.household
familyInfo.Numberofchildren string	The number of known children in the household; Unknown should not be interpreted as "No" children.
homeInfo.Dwellingtype string	This indicate the type of structure of the building in which the household resides.
homeInfo.Dwellingtypeindicator string	Advantage dwelling type indicator.
homeInfo.Householdeducation string	Median school years completed by adults age 18 or older.
homeInfo.Householdeducationindicator string	household education indicator.
homeInfo.Lengthofresidence string	This indicates the length of time a household has been identified at this address.
homeInfo.Lengthofresidenceindicator string	length of residence indicator.
homeInfo.Familycomposition string	This represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children.
presence.Presenceofchildren string	Child present in household; Unknown should not be interpreted as "No" children.
presence.Presenceofchildrenindicator string	presence of children indicator.

Properties: details.household.finance
Incomeindicator string	This reflects whether data is sourced via self-reported income or inferred.
Incomeindex string	Reflects an index comparing a household's income to the average income for the county in which the household resides..
Networth string	This estimates the Net Worth model. Value equals household's asset minus liabilities.

Properties: details.demographics
age.value string	The age in years of the individual.
homeInfo.Homeowner string	Classification of household head as an owner/renter.
homeInfo.Householdeducationindicator string	household education indicator.
enthusiasts.niches string	A specialised segment of the consumers.
maritalinfo.Maritalstatus string	Marital status of individual.
maritalinfo.Maritalstatusindicator string	individual marital status indicator.

Properties: details.survey
hobby.Culturalartsorevents string	This indicate the interest present in Household for cultural/arts events as a hobby.

Additional Properties

Properties: details.marketTrends
enthusiasts.Arthousemovie string	This model ranks consumers based upon their likelihood to attend art house movie venues.
enthusiasts.Baseball string	This model ranks consumers based upon their likelihood to plan to watch baseball for entertainment.
enthusiasts.Basketball string	This model ranks consumers based upon their likelihood to plan to watch basketball for entertainment.
enthusiasts.Christianorgospelmusic string	This model ranks consumers based upon their likelihood to plan to listen to spiritual music for entertainment.
enthusiasts.Cigarpipe string	This model ranks consumers based on their likelihood to be cigar/pipe enthusiast.
enthusiasts.Countrymusic string	This model ranks consumers based upon their likelihood to plan to listen to country music for entertainment.
enthusiasts.Discountmovie string	This model ranks consumers based upon their likelihood to attend discount movies.
enthusiasts.Extremefitness string	This model ranks consumers based upon their likelihood to participate in P90X, Cross fit or other fitness programs.
enthusiasts.Fantasysports string	This model ranks consumers based upon their likelihood to participate in fantasy sports.
enthusiasts.Football string	This model ranks consumers based upon their likelihood to plan to watch football for entertainment.
enthusiasts.Freestreaming string	This model ranks consumers based upon their likelihood to use free streaming services.
enthusiasts.Frequentmovie string	This model ranks consumers based upon their likelihood to attend movies.
enthusiasts.Gamingnonmobiledevices string	This model ranks ranks consumers based upon their likelihood to be gaming enthusiasts on non-Mobile devices.
enthusiasts.Hockey string	This model ranks consumers based upon their likelihood to be interested in watching hockey for entertainment.
enthusiasts.Homeshoppingnetwork string	This model ranks consumers based upon their likelihood to frequently shop on the Home Shopping Network.
enthusiasts.Latinmusic string	This model ranks consumers based upon their likelihood to be prefer listening to Latin music relative to other types of music.
enthusiasts.Mobilegaming string	This model ranks consumers based upon their likelihood to be mobile game enthusiasts.
enthusiasts.Openingweekendmovie string	This model ranks consumers based upon their likelihood to go attend movies on opening weekend.
enthusiasts.Paidstreaming string	This model ranks consumers based upon their likelihood to pay for streaming services.
enthusiasts.Soccer string	This model ranks consumers based upon their likelihood to be interested in watching soccer on tv.
enthusiasts.Yogapilatesenthusiast string	This model ranks consumers based upon their likelihood to do yoga/pilates.
Attendees.Amusementpark string	This model ranks consumers based upon their likelihood attend amusement parks.
Attendees.Culturalartsevents string	This model ranks consumers based upon their likelihood to attend these events.
Attendees.Livemusicconcert string	This model ranks consumers based upon their likelihood to attend concerts.
Attendees.Professionalsportsevents string	This model ranks consumers based upon their likelihood to attend these events.
customers.Directmediapreferencecustomers string	This model ranks consumers based upon their likelihood to review media via postal mail.
customers.Internetresearchpreferencecustomers string	This model ranks consumers based upon their likelihood to review media via searches online.
customers.Plantopurchasesmarthomeproductscustomers string	This model ranks consumers based upon their likelihood to be plan to purchase smart home products.
customers.Smarthomecustomers string	This model ranks consumers based upon their likelihood to be smart home customers.
customers.Socialmediapreferencecustomers string	This model ranks consumers based upon their likelihood to review media via social networks.
consumers.Coinscollector string	This model ranks consumers based upon their likelihood to collect coins.
consumers.Frequentonlinemovieviewers string	This model ranks consumers based upon their likelihood to access movies online.
consumers.Gamers string	This model ranks consumers based upon their likelihood to participate in online gaming.
consumers.Homeentertainers string	This model ranks consumers based upon their likelihood to entertain at home.
consumers.Inthemarkettogetahomeloan string	This model ranks consumers based upon their likelihood to purchase a home in next 12 months.
consumers.Intendtopurchaseasamsungmobiledevice string	This model ranks consumers based upon their likelihood to purchase a Samsung Mobile Device.
consumers.Intendtopurchase5Gservice string	This model ranks consumers based upon their likelihood to purchase 5G service.
consumers.Mobilebrowsers string	This model ranks consumers based upon their likelihood to research products via their mobile phone.
consumers.Movieloyaltyprogrammembers string	This model ranks consumers based upon their likelihood to belong to movie loyalty programs.
consumers.Plantopurchasehomesecuritysystems string	This model ranks consumers based upon the likelihood to purchase a security system in the next 12months.
consumers.Plantogetfitnessmembership string	This model ranks consumers based upon their likelihood to plan to get a membership in the next 12 months.
consumers.Sociallyinfluencedconsumers string	This model ranks consumers based upon their likelihood to be influenced to purchase via social media activity.
owners.Androidsmartphoneowners string	This model ranks consumers based upon their likelihood to ownAndroid smart phones.
owners.Applesmartphoneowners string	This model ranks consumers based upon their likelihood to own Apple smart phones.
owners.Boatowners string	This model ranks consumers based upon their likelihood to own a boat.
owners.Smarttvowners string	This model ranks consumers based upon their likelihood to own a SmartTV.
owners.Tabletowners string	This model ranks consumers based upon their likelihood to own tablets such as the iPad.
readers.Avidbookreaders string	This model ranks consumers based upon their likelihood to read 3+ books/month.
readers.Bibledevotionalreaders string	This model ranks consumers based upon their likelihood to read BibleDevotional books/magazines.
readers.Bookreaders string	This model ranks consumers based upon their likelihood to read books.
readers.Entertainmentreaders string	This model ranks consumers based upon their likelihood to read entertainment.
readers.Romancereaders string	This model ranks consumers based upon their likelihood to read Romance books.
readers.Sportsreaders string	This model ranks consumers based upon their likelihood to read sports books/magazines.
subscribers.Cabletvpremiumsubscribers string	This model ranks consumers based upon their likelihood to have premium channel service (eg: NFL, HBO, Showtime).
subscribers.Financialhealthnewslettersubscribers string	This model ranks consumers based upon their likelihood to subscribe to newsletters.
subscribers.Onlinemagazinenewspapersubscribers string	This model ranks consumers based upon their likelihood to subscribe online.
purchasers.Frequentonlinemusicpurchasers string	This model ranks consumers based upon their likelihood to purchase music online.
users.Sociallyactiveonfacebook string	This model ranks consumers based upon their likelihood to useFacebook with 100+ contacts.
users.Sociallyactiveonfacebookbrandlikers string	This model ranks consumers based upon their likelihood to like numerous brands on Facebook.
users.Sociallyactiveonfacebookcategoryrecommenders string	This model ranks consumers based upon their likelihood to recommend numerous categories on Facebook.
users.Sociallyactiveonpinterest string	This model ranks consumers based upon their likelihood to use Pinterest daily.
users.Sociallyactiveontwitter string	This model ranks ranks consumers based upon their likelihood to use Twitter daily.