Vertical Bundles — Education
The Education Insights Bundle provides valuable information related to the education /career advancement of your customers and prospects. This is useful to create segments based on the age group/career and the keys in the details object represents a Person Summary.
{
"name" : null,
"age" : {
"value" : 40
},
"gender" : null,
"household" : {
"familyInfo" : {
"numberOfChildren" : "2",
"lifeCycles" : {
"babyBoomers" : "Y",
"familyTies" : "Y"
}
},
"homeInfo" : {
"dwellingType" : "Business",
"dwellingTypeIndicator" : "S",
"householdEducation" : "College",
"householdEducationIndicator" : "S",
"lengthOfResidence" : "20+ yrs",
"lengthOfResidenceIndicator" : "S",
"familyComposition" : "9"
},
"presence" : {
"presenceOfChildren" : "Y",
"presenceOfChildrenIndicator" : "H",
"child" : {
"age0to2" : "Female ",
"age11to15" : "Male ",
"age16to17" : "Female ",
"age3to5" : "Male ",
"age6to10" : "Female "
}
},
"finance" : {
"income" : "$30,000 - $39,999",
"incomeIndicator" : "H ",
"netWorth" : "$150,000 - $249,999"
},
"childrenInfo" : {
"gender" : {
"firstChild" : "Female",
"secondChild" : "Male",
"thirdChild" : "Female",
"fourthChild" : "Female"
},
"birthDate" : {
"firstChild" : "201304",
"secondChild" : "201504",
"thirdChild" : "201604",
"fourthChild" : "201704"
}
}
},
"demographics" : {
"age" : {
"value" : 40
},
"homeInfo" : {
"homeOwner" : "Definite Renter",
"homeOwnerIndicator" : "S"
},
"enthusiasts" : {
"niches" : "Chic Society"
},
"maritalInfo" : {
"maritalStatus" : "Married",
"maritalStatusIndicator" : "S"
}
},
"surveys" : {
"hobby" : {
"careerAdvancementCourses" : "Y"
}
},
"emails" : [ ],
"phones" : [ ],
"profiles" : { },
"locations" : [ ],
"employment" : [ ],
"photos" : [ ],
"education" : [ ],
"urls" : [ ],
"marketTrends" : {
"seekers" : {
"onlineDegreeEducation" : "Likely"
},
"customers" : {
"studentLoan" : "Likely"
},
"owners" : {
"educationSavingsPlan" : "Unlikely"
}
}
}
| Properties |
|
full.name
string
|
The full name (first and last) of the individual.
|
|
details.age.value
integer
|
The age in years of the individual.
|
|
details.gender
string
|
The gender of the individual.
|
| Properties: details.household |
|
familyInfo.Numberofchildren
string
|
The number of known children in the household; Unknown should not be interpreted as "No" children.
|
|
familyInfo.lifeCycles.Babyboomers
string
|
This lifecycle segment contains names and addresses of all individuals born between 1946 and 1964.
|
|
familyInfo.lifeCycles.Familyties
string
|
This lifecycle segment is defined as husband and wife households with children present.
|
|
homeInfo.Dwellingtype
string
|
This indicate the type of structure of the building in which the household resides.
|
|
homeInfo.Dwellingtypeindicator
string
|
Advantage dwelling type indicator.
|
|
homeInfo.Householdeducation
string
|
Median school years completed by adults age 18 or older.
|
|
homeInfo.Householdeducationindicator
string
|
household education indicator.
|
|
homeInfo.Lengthofresidence
string
|
This indicates the length of time a household has been identified at this address.
|
|
homeInfo.Lengthofresidenceindicator
string
|
length of residence indicator.
|
|
homeInfo.Familycomposition
string
|
This represents the makeup of the household, such as married couple with children, married couple with
no children or single female with no children.
|
|
presence.Presenceofchildren
string
|
Child present in household; Unknown should not be interpreted as "No" children.
|
|
presence.child.Age0To2
string
|
This indicates the presence (and gender) of a child in the household between or equal to the ages of 0
and 2.
|
|
presence.Presenceofchildrenindicator
string
|
This indicates the presence (and gender) of a child in the household between or equal to the ages of 3
and 5.
|
|
presence.child.Age3To5
string
|
presence of children indicator.
|
|
presence.child.Age6To10
string
|
This indicates the presence (and gender) of a child in the household between or equal to the ages of 6
and 10.
|
|
presence.child.Age11To15
string
|
This indicates the presence (and gender) of a child in the household between or equal to the ages of 11
and 15.
|
|
presence.child.Age16To17
string
|
This indicates the presence (and gender) of a child in the household between or equal to the ages of 16
and 17.
|
| Properties: details.household.finance |
|
Incomeindicator
string
|
This reflects whether data is sourced via self-reported income or inferred.
|
|
Incomeindex
string
|
Reflects an index comparing a household's income to the average income for the county in which the household
resides..
|
|
Networth
string
|
This estimates the Net Worth model. Value equals household's asset minus liabilities.
|
| Properties: details.household.childreninfo |
|
gender.Firstchild
string
|
Gender of the 1st child in the household.
|
|
gender.Secondchild
string
|
Gender of a second child in the household.
|
|
gender.Thirdchild
string
|
Gender of a third child in the household.
|
|
gender.Fourthchild
string
|
Gender of a fourth child in the household
|
|
birthdate.Firstchild
string
|
Birthdate of 1st child in the household.
|
|
birthdate.Secondchild
string
|
Birthdate of 2nd child in the household.
|
|
birthdate.Thirdchild
string
|
Birthdate of 3rd child in the household.
|
|
birthdate.Fourthchild
string
|
Birthdate of 4th child in the household.
|
| Properties: details.demographics |
|
age.Agein2Yearranges
string
|
Freeform adult age 18 years and older (minimum 2-year increment.
|
|
homeInfo.Homeowner
string
|
Classification of household head as an owner/renter.
|
|
homeInfo.Householdeducationindicator
string
|
household education indicator.
|
|
enthusiasts.niches
string
|
A specialised segment of the consumers.
|
|
martialinfo.Maritalstatus
string
|
Marital status of individual.
|
|
martialinfo.Maritalstatusindicator
string
|
individual marital status indicator.
|
| Properties: details.surveys |
|
hobby.Careeradvancementcourses
string
|
This model indicate the Interest present in Household for career advancement courses as a hobby.
|
| Additional Properties |
|
emails object
string
|
Object representing additional known email addresses.
|
|
phones object
string
|
Object representing additional known phone numbers.
|
|
profiles.\{platform}.url
string
|
URL to the profile on the social platform.
|
|
profiles.\{platform}.bio
string
|
Bio of the profile from the social platform.
|
|
profiles.\{platform}.service
string
|
Name of the social platform.
|
|
locations\[n].city
string
|
The "city" portion of the location address .
|
|
locations\[n].region
string
|
The region portion of the location address, typically a state or province.
|
|
locations\[n].regionCode
string
|
An abbreviated or code-based representation of the region.
|
|
locations\[n].country
string
|
The country portion of the location address.
|
|
locations\[n].formatted
string
|
The formatted address.
|
|
employment.name
string
|
The name of the organization/place of employment.
|
|
employment.current
string
|
Indicator of whether or not this is the current place of employment.
|
|
employment.title
string
|
Job or position title.
|
|
photos\[n].label
string
|
The type of photo.
|
|
photos\[n].value
string
|
The URL to the photo.
|
|
education\[n].name
string
|
The name of the school/university attended.
|
|
education\[n].degree
string
|
The degree or focus of study.
|
|
education\[n].end.year object
string
|
Object representing the last year, month and day attended.
|
|
urls\[n].value
string
|
The URL of the website.
|
| Properties: details.marketTrends |
|
seekers.Onlinedegreeeducation
string
|
This model ranks consumers based on their likelihood to be online degree/online education seekers..
|
|
customers.Studentloancustomers
string
|
This model ranks consumers based upon their likelihood to have a
student loan..
|
|
owners.Educationsavingsplanowners
string
|
This model ranks consumers based upon their likelihood to have an ESP..
|