Vertical Bundles — Consumer Packaged Goods

Vertical Bundles — Consumer Packaged Goods

Vertical Bundles — Consumer Packaged Goods

The Consumer Packaged Goods Insights Bundle provides the core information related to the market trends/purchase behaviours of your customers and prospects and keys in the details object of a Person Summary.

{
  "name" : null,
  "age" : {
    "value" : 40
  },
  "gender" : null,
  "household" : {
    "familyInfo" : {
      "numberOfChildren" : "2"
    },
    "homeInfo" : {
      "dwellingType" : "Business",
      "dwellingTypeIndicator" : "S",
      "householdEducation" : "College",
      "householdEducationIndicator" : "S",
      "lengthOfResidence" : "20+ yrs",
      "lengthOfResidenceIndicator" : "S",
      "familyComposition" : "9"
    },
    "presence" : {
      "presenceOfChildren" : "Y",
      "presenceOfChildrenIndicator" : "H"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "incomeIndicator" : "H ",
      "netWorth" : "$150,000 - $249,999"
    }
  },
  "demographics" : {
    "age" : {
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter",
      "homeOwnerIndicator" : "S"
    },
    "enthusiasts" : {
      "niches" : "Chic Society"
    },
    "maritalInfo" : {
      "maritalStatus" : "Married",
      "maritalStatusIndicator" : "S"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : { },
  "locations" : [ ],
  "employment" : [ ],
  "photos" : [ ],
  "education" : [ ],
  "urls" : [ ],
  "marketTrends" : {
    "switchers" : {
      "alcoholBeverage" : "Highly Likely",
      "beerBrand" : "Likely",
      "breakfastMeatBrand" : "Highly Likely",
      "chocolateCandyBrand" : "Highly Likely",
      "cocaColaBrand" : "Likely",
      "coldCerealBrand" : "Highly Likely",
      "energyDrink" : "Highly Likely",
      "frozenFoodBrand" : "Highly Likely",
      "householdCleaningProductsBrand" : "Highly Likely",
      "naturalCheeseSlicesBrand" : "Likely",
      "naturalShreddedCheeseBrand" : "Likely",
      "nutritionalHealthBarBrand" : "Likely",
      "refrigeratedLunchMeatBrand" : "Likely",
      "snackBarGranolaBarBrand" : "Highly Likely",
      "softDrinksBrand" : "Likely",
      "spiritsBrand" : "Highly Likely",
      "yogurtBrand" : "Unlikely"
    },
    "seekers" : {
      "freshFood" : "Likely",
      "homeCleaningNewProduct" : "Highly Likely",
      "laundryNewProduct" : "Highly Likely",
      "personalCareNewProduct" : "Likely",
      "premiumNaturalHomeCleaners" : "Likely",
      "scent" : "Unlikely",
      "unscentedProduct" : "Likely"
    },
    "enthusiasts" : {
      "brandLoyalists" : "Likely",
      "convenienceHomeCleaners" : "Highly Likely",
      "domesticBeer" : "Highly Likely",
      "hardCider" : "Unlikely",
      "hardSeltzer" : "Likely",
      "importBeer" : "Likely",
      "kroger" : "Unlikely",
      "liquor" : "Unlikely",
      "petsAreFamily" : "Unlikely",
      "redWine" : "Highly Likely",
      "target" : "Likely",
      "valueChains" : "Highly Likely",
      "walmart" : "Unlikely",
      "whiteWine" : "Highly Likely"
    },
    "buyers" : {
      "heavyFiberFocusedFood" : "Unlikely",
      "heavyGlutenFreeFood" : "Highly Likely",
      "heavyLowFatFood" : "Unlikely",
      "onlineHomeCleaningProduct" : "Unlikely",
      "onlineLaundryProduct" : "Highly Likely",
      "onlinePersonalCareProduct" : "Likely",
      "onlinePetFood" : "Highly Likely"
    },
    "chef" : {
      "experimental" : "Highly Likely",
      "master" : "Highly Likely",
      "realIngredient" : "Likely"
    },
    "customers" : {
      "clicktoCartHomeDelivery" : "Highly Likely",
      "clicktoCartPickUp" : "Likely",
      "groceryLoyaltyCard" : "Likely"
    },
    "consumers" : {
      "freshFoodDelivery" : "Likely",
      "groceryStoreFrequenters" : "Likely",
      "lowSodium" : "Highly Likely",
      "naturalGreenProductHomeCleaners" : "Highly Likely",
      "pandemicLuxurySpenders" : "Likely",
      "vegetarians" : "Highly Likely"
    },
    "owners" : {
      "veterinarianInfluencedPet" : "Unlikely"
    },
    "readers" : {
      "label" : "Highly Likely",
      "retailerCircular" : "Highly Likely"
    },
    "subscribers" : {
      "retailerEmail" : "Unlikely"
    },
    "planners" : {
      "budgetMeal" : "Highly Likely",
      "meal" : "Highly Likely",
      "preShop" : "Unlikely"
    },
    "purchasers" : {
      "brandDrivenHomeCleaners" : "Highly Likely",
      "greenProduct" : "Unlikely",
      "impulse" : "Unlikely",
      "organicFood" : "Unlikely",
      "organicProduct" : "Likely"
    },
    "spenders" : {
      "pandemicDecreasedSpenders" : "Likely"
    },
    "shoppers" : {
      "everydayLowPrice" : "Likely",
      "multiRetailer" : "Likely",
      "oneStop" : "Likely",
      "priceMatchers" : "Highly Likely",
      "privateLabel" : "Likely",
      "quickShopAtWalmartOrTarget" : "Likely",
      "stockUp" : "Unlikely",
      "whatsOnSale" : "Likely"
    },
    "stores" : {
      "stockUpAtGroceryStores" : "Unlikely",
      "stockUpAtWalmart" : "Unlikely"
    },
    "users" : {
      "brandMotivatedLaundry" : "Likely",
      "brandMotivatedPersonalCareProduct" : "Unlikely",
      "convenienceDrivenPersonalCareProduct" : "Highly Likely",
      "groceryStoreApp" : "Unlikely",
      "heavyCoupon" : "Likely",
      "mobileShoppingList" : "Likely",
      "naturalProductPersonalCareProduct" : "Likely",
      "paperShoppingList" : "Unlikely",
      "premiumNaturalPersonalCareProduct" : "Highly Likely",
      "priceMotivatedLaundryProduct" : "Highly Likely",
      "priceMotivatedPersonalCareProduct" : "Likely",
      "targetCartwheel" : "Unlikely",
      "walmartSavingCatcher" : "Unlikely"
    }
  }
}
Properties
full.name string The full name (first and last) of the individual.
details.age.value integer The age in years of the individual.
details.gender string The gender of the individual.
Properties: details.household
familyInfo.Numberofchildren string The number of known children in the household; Unknown should not be interpreted as "No" children.
homeInfo.Dwellingtype string This indicate the type of structure of the building in which the household resides.
homeInfo.Dwellingtypeindicator string Advantage dwelling type indicator.
homeInfo.Householdeducation string Median school years completed by adults age 18 or older.
homeInfo.Householdeducationindicator string household education indicator.
homeInfo.Lengthofresidence string This indicates the length of time a household has been identified at this address.
homeInfo.Lengthofresidenceindicator string length of residence indicator.
homeInfo.Familycomposition string This represents the makeup of the household, such as married couple with children, married couple with no children or single female with no children.
presence.Presenceofchildren string Child present in household; Unknown should not be interpreted as "No" children.
presence.Presenceofchildrenindicator string presence of children indicator.
Properties: details.survey
hobby.Automotivework string Interest present in Household for automotive work as a hobby.
Properties: details.household.finance
Incomeindicator string This reflects whether data is sourced via self-reported income or inferred.
Incomeindex string Reflects an index comparing a household's income to the average income for the county in which the household resides..
Networth string This estimates the Net Worth model. Value equals household's asset minus liabilities.
Properties: details.demographics
age.value string The age in years of the individual.
homeInfo.Homeowner string Classification of household head as an owner/renter.
enthusiasts.niches string A specialised segment of the consumers.
maritalinfo.Maritalstatus string Marital status of individual.
maritalinfo.Maritalstatusindicator string individual marital status indicator.
Additional Properties
emails object string Object representing additional known email addresses.
phones object string Object representing additional known phone numbers.
profiles.\{platform}.url string URL to the profile on the social platform.
profiles.\{platform}.bio string Bio of the profile from the social platform.
profiles.\{platform}.service string Name of the social platform.
locations\[n].city string The "city" portion of the location address .
locations\[n].region string The region portion of the location address, typically a state or province.
locations\[n].regionCode string An abbreviated or code-based representation of the region.
locations\[n].country string The country portion of the location address.
locations\[n].formatted string The formatted address.
employment.name string The name of the organization/place of employment.
employment.current string Indicator of whether or not this is the current place of employment.
employment.title string Job or position title.
photos\[n].label string The type of photo.
photos\[n].value string The URL to the photo.
education\[n].name string The name of the school/university attended.
education\[n].degree string The degree or focus of study.
education\[n].end.year object string Object representing the last year, month and day attended.
urls\[n].value string The URL of the website.
Properties: details.marketTrends
switchers.Alcoholbeverage string This model ranks consumers based upon their likelihood to switch brands.
switchers.Beerbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Breakfastmeatbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Chocolatecandybrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Cocacolabrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Coldcerealbrand string This model which ranks consumers based upon their likelihood to switch brands.
switchers.Energydrink string This model ranks consumers based upon their likelihood to switch brands.
switchers.Frozenfoodbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Householdcleaningproductsbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Naturalcheeseslicesbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Naturalshreddedcheesebrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Nutritionalhealthbarbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Refrigeratedlunchmeatbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Snackbargranolabarbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Softdrinksbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Spiritsbrand string This model ranks consumers based upon their likelihood to switch brands.
switchers.Yogurtbrand string This model ranks consumers based upon their likelihood to switch brands.
seekers.Freshfood string This model indicates customers who are interested in and purchase fresh food (grocery perimeter items).
seekers.Homecleaningnewproduct string This model indicates customers who actively seeks and interested in new home cleaning products.
seekers.Laundrynewproduct string This model indicates customers who actively seeks and interested in new laundry products.
seekers.Personalcarenewproduct string This model indicates customers who actively seeks and interested new personal care products.
seekers.Premiumnaturalhomecleaners string This model indicates customers who are willing to pay price premium for natural home cleaning products.
seekers.Scent string This model indicates customers who seeks products with scents across categories
seekers.Unscentedproduct string This model indicates customers who seeks unscented or fragrance free products across categories.
enthusiasts.Brandloyalists string This model includes specific brand preferences (Chobani vs. yogurt) and focus on brands vs. price.
enthusiasts.Conveniencehomecleaners string This model indicates tge greater likelihood to be interested in products that make home cleaning easier.
enthusiasts.Domesticbeer string This model ranks consumers based upon their likelihood to consume domestic beer.
enthusiasts.Hardcider string This model ranks consumers based upon their likelihood to consume hard cider.
enthusiasts.Hardseltzer string This model ranks consumers based upon their likelihood to consume hard seltzer.
enthusiasts.Importbeer string This model ranks consumers based upon their likelihood to consume import beer.
enthusiasts.Kroger string Shop at Kroger at least once per week and have a loyalty. Rewards card and use the store app
enthusiasts.Liquor string This model ranks consumers based upon their likelihood to consume liquor.
enthusiasts.Petsarefamily string Greater likelihood pet is treated as family member (in photos, birthday celebrations, goes to spa).
.enthusiasts.Redwine string This model ranks consumers based upon their likelihood to consume red wine.
.enthusiasts.Targetenthusiast string Greater likelihood shoppers are loyal and supporters ofTarget.
enthusiasts.Valuechains string Shop at value chains at least once per week and have a loyalty/rewards card and use the store app(s)
enthusiasts.Walmartenthusiast string Greater likelihood shoppers are loyal and supporters ofWalmart.
enthusiasts.Whitewine string This model ranks consumers based upon their likelihood to consume white wine.
buyers.Heavyfiberfocusedfoodbuyers string Greater likelihood to purchase product high in fiber.
buyers.Heavyglutenfreefoodbuyers string Greater likelihood to product without gluten.
buyers.Heavylowfatfoodbuyers string Greater likelihood to purchase low fat foods.
buyers.Onlinehomecleaningproductbuyers string Increased likelihood to purchase or interested in purchasing home cleaning products online.
buyers.Onlinelaundryproductbuyers string Increased likelihood to purchase or be interested in purchasing laundry product online.
buyers.Onlinepersonalcareproductbuyers string Increased likelihood to purchase or interested in purchasing personal care products online.
buyers.Onlinepetfoodbuyers string Increased likelihood to purchase or interested in purchasing pet food online.
chef.Experimentalcooks string Cooks that like to explore new recipes and meal ideas.
chef.Mastercook string Skilled cooks that enjoy the experience of cooking.
chef.Realingredientcook string Cook ingredients that take additional preparation work(buy lettuce vs. bagged salad).
customers.Clicktocarthomedeliverycustomers string This model predicts the customers who has shopped for groceries online and had them delivered to their home in the last 12 months.
customers.Clicktocartpickupcustomers string This model predicts the customers who has shopped for groceries online and picked them up at the store in the last 12 months
customers.Groceryloyaltycardcustomers string This model predicts the customers who use 3+ grocery store loyalty/rewards cards regularly
consumers.Freshfooddeliveryconsumers string This model ranks consumers based upon their likelihood to have fresh food delivered.
consumers.Grocerystorefrequenters string This model ranks consumers based upon their likelihood to frequently shop at grocery stores.
consumers.Lowsodiumconsumers string This model ranks consumers based upon their likelihood to have low sodium diets.
consumers.Naturalgreenproducthomecleaners string This model ranks consumers who are Interested in products that have ingredients that are derived from renewable resources or are environment healthy.
consumers.Pandemicinrestaurantdiners string This model which ranks consumers based upon their likelihood to dine in restaurants during the pandemic.
consumers.Vegetarians string This model ranks consumers based upon their likelihood to be vegetarians..
owners.Veterinarianinfluencedpetowners string This model estimates that the Pet food owner is more likely to follow veterinarian recommendations for pet food.
readers.Labelreaders string Reader of product labels.
readers.Retailercircularreaders string This model ranks Shoppers who have an increased likelihood to research trips by reviewing newspaper or digital circulars.
subscribers.Retaileremailsubscribers string This model ranks the likelihood to subscribe to retailer emails.
planners.Budgetmealplanners string Plan meals in advance to manage budgets and stretch dollars.
planners.Mealplanners string This model ranks shoppers who develop weekly meal plans and shopping list to match their meal plans.
planners.Preshopplanners string This model ranks the likelihood shoppers are spending time research and planning trips prior to going to the store .
purchasers.Branddrivenhomecleaners string This model ranks the most likely to purchase branded home cleaning products.
purchasers.Greenproductpurchasers string Purchase or seek products that are non toxic, energy and water-efficient, and harmless to the environment.
purchasers.Impulsepurchasers string This model ranks the Increased likelihood shoppers will purchase off list items during in-store shopping.
purchasers.Organicfoodpurchasers string Seek food made from organic raw materials and organic certification.
purchasers.Organicproductpurchasers string Seek products made from organic raw materials and organic certification.
spenders.Pandemicdecreasedspenders string This model ranks consumers based upon their likelihood to have decreased spending during the pandemic
shoppers.Bargainhotelshoppers string This model which ranks consumers based upon their likelihood to belong to shop for hotels based upon price concessions.
shoppers.Bargainshoppers string This model ranks consumers based upon their likelihood to shop on sale or use coupons.
shoppers.Everydaylowpriceshoppers string Greater likelihood to shop at or favor everyday low price format (example: Walmart).
shoppers.Financialinstitutionshoppers string This model ranks consumers based upon their likelihood to switch financial institutions in less than one year
shoppers.Highendshoppers string This model ranks consumers based upon their likelihood to shop in high-end stores (specialty or department) such as Coach or Nord storms.
shoppers.Multiretailershoppers string Increased likelihood of going to multiple retailers to execute their shopping list and fulfil shopping trip needs.
shoppers.Onestopshoppers string Primarily shop at one retailer for each shopping trip.
shoppers.Pricematchers string Shoppers that tend to match prices across retailers to where to shop and what to buy.
shoppers.Privatelabelshopper string Shoppers that have a greater likelihood to purchase private label brands.
shoppers.Quickshopatwalmartortarge string Shoppers that complete quick stop in trips at Walmart or Target.
shoppers.Stockupshoppers string Increase likelihood to complete larger shopping trips to fill-up on items and stock their pantries.
shoppers.Whatsonsaleshoppers string Greater likelihood shoppers plan what to buy based on what is on sale and will not purchase products un lesson-sale.
stores.Stockupatgrocerystores string This model ranks shopper that complete larger dollar sales trips at traditional grocery stores.
stores.Stockupatwalmart string This model ranks shopper that complete larger dollar sales trips at Walmart stores.
users.Brandmotivatedlaundryusers string Laundry product purchase driven by brand and brand loyalty.
users.Brandmotivatedpersonalcareproductusers string Personal care product purchase driven by brand and brand loyalty.
users.Conveniencedrivenpersonalcareproductusers string This model ranks consumers who are likely to purchase personal care products based on ease of use.
users.Grocerystoreappusers string This model ranks consumers based upon their likelihood to use grocery store apps when they shop.
users.Heavycouponusers string Increased likelihood to be active coupon clippers and redeemers.
users.Mobileshoppinglistusers string This model ranks consumers who are likely to make a shopping list on their mobile phone.
users.Naturalproductpersonalcareproductusers string This model ranks consumers who are l interested in products that have ingredients that are derived from renewable resources like plants and minerals.
users.Papershoppinglistusers string This model ranks Shoppers who make and use paper list.
users.Premiumnaturalpersonalcareproductusers string This model ranks consumers who are Willing to pay price premium for natural personal care products.
users.Pricemotivatedlaundryproductusers string This model ranks consumers who are price sensitive and low cost laundry product users.
users.Pricemotivatedpersonalcareproductusers string This model ranks consumers who are price sensitive and low cost personal care product purchasers.
users.Targetcartwheelusers string This model ranks shoppers , report using the Target Cartwheel App.
users.Uberlyftusers string This model ranks consumers based on their likelihood to use a private ride-sharing service.
users.Walmartsavingcatcherusers string This model ranks Shoppers, report using the Walmart SavingsCatcher App.