The Individual Plus Insights Bundle contains the entire suite of information for a profile, including age gender,known locations,household composition,financial characteristics,purchase and shopping habits,along with known hashed emails for the profile. This Insights Bundles will be returned in the demographics,locations,households,finances,triggers,market trends,purchases,education and email hash and keys in the details object represents a Person Summary.
{
"name" : {
"given" : "Angus",
"family" : "De Vaca",
"full" : "Angus De Vaca"
},
"age" : {
"range" : "40-49",
"value" : 40
},
"gender" : "Male",
"household" : {
"familyInfo" : {
"householdSize" : "4",
"numberOfAdults" : "1",
"numberOfChildren" : "2",
"lifeCycles" : {
"babyBoomers" : "Y",
"dualIncomeNoKids" : "Y",
"familyTies" : "Y",
"generationX" : "Y",
"millenials" : "Y",
"millenialsButFirstLetMeTakeASelfie" : "Y",
"millenialsGettinHitched" : "Y",
"millenialsIAmAnAdult" : "Y",
"millenialsLivesWithMom" : "Y",
"millenialsMomLife" : "Y",
"millenialsPuttingDownRoots" : "Y"
}
},
"homeInfo" : {
"dwellingType" : "Business",
"householdEducation" : "College",
"maritalStatus" : "At least 1 single",
"lengthOfResidence" : "20+ yrs",
"householdOccupation" : "Lawyers-Judges",
"homeMarketValue" : "3154S",
"yearHomeBuilt" : "1968"
},
"locationInfo" : {
"nielsenCountySize" : "All counties in the next largest set of metropolitan areas which together account for 30% of U.S. households in the 2010 census. No non-metropolitan counties are large enough to qualify as A or B counties.",
"carrierRoute" : "C024",
"coreBasedStatisticalArea" : "33221",
"blockGroupNumber" : "8",
"censusTractSuffix" : "0",
"countyCode" : "115",
"dsfSeasonCode" : "B"
},
"presence" : {
"presenceOfChildren" : "Y",
"adult" : {
"age18to24" : "Male",
"age25to34" : "Female",
"age35to44" : "Female",
"age45to54" : "Male",
"age55to64" : "Female",
"age65to74" : "Male",
"age75above" : "Female"
}
},
"finance" : {
"income" : "$30,000 - $39,999",
"discretionarySpendingIncome" : "$65,000 - $74,999",
"firstMortgageAmountInThousands" : "5147",
"homeMarketValueTaxRecord" : "453",
"investmentResources" : "$250,000 - $499,999",
"liquidResources" : "$500 - $2,499",
"shortTermLiability" : "$50,000 or more",
"netWorth" : "$150,000 - $249,999",
"wealthResources" : "$250,000 - $499,999",
"paymentMethodCreditCard" : "Y"
}
},
"demographics" : {
"gender" : "Male",
"age": {
"birthday": {
"year": 1962,
"month": 7,
"day": 12
},
"range": "60-69",
"value": 60
},
"birth" : {
"birthMonth" : "null",
"birthYear" : "null"
},
"homeInfo" : {
"homeOwner" : "Definite Renter"
},
"enthusiasts" : {
"niches" : "Chic Society"
},
"maritalInfo" : {
"maritalStatus" : "Married"
}
},
"surveys" : {
"own" : {
"smartPhone" : "Y",
"cat" : "Y",
"dog" : "Y",
"pets" : "Y"
},
"collectibles" : {
"dolls" : "Y",
"figurines" : "Y",
"any" : "Y",
"artAntique" : "Y"
},
"dietConcerns" : {
"naturalFoods" : "Y",
"diet" : "Y",
"weightControl" : "Y"
},
"hobby" : {
"baking" : "Y",
"cigarSmoking" : "Y",
"cooking" : "Y",
"crafts" : "Y",
"gardening" : "Y",
"homeStudyCourses" : "Y",
"quilting" : "Y",
"selfImprovementCourses" : "Y",
"woodworking" : "Y",
"photography" : "Y",
"careerAdvancementCourses" : "Y",
"any" : "Y",
"automotiveWork" : "Y",
"birdFeedingOrWatching" : "Y",
"culturalArtsOrEvents" : "Y",
"gourmetFoods" : "Y",
"homeImprovementOrDIY" : "Y",
"motorcycleRiding" : "Y",
"scrapbooking" : "Y",
"sewingOrNeedleworkOrKnitting" : "Y",
"wine" : "Y"
},
"investments" : {
"juvenileLifeInsurance" : "Y",
"burialInsurance" : "Y",
"insurance" : "Y",
"investments" : "Y",
"lifeInsurance" : "Y",
"medicareCoverage" : "Y",
"mutualFunds" : "Y",
"stocksOrBonds" : "Y"
},
"music" : {
"classical" : "Y",
"country" : "Y",
"jazz" : "Y",
"any" : "Y",
"rythmAndBlues" : "Y",
"rockNRoll" : "Y"
},
"reading" : {
"bestSellingFiction" : "Y",
"childrens" : "Y",
"fashion" : "Y",
"military" : "Y",
"entertainment" : "Y",
"romance" : "Y",
"sports" : "Y",
"books" : "Y",
"cookingOrCulinary" : "Y",
"countryOrLifestyle" : "Y",
"interior" : "Y",
"medicalOrHealth" : "Y",
"worldNews" : "Y"
},
"sporting" : {
"campingOrHiking" : "Y",
"fishing" : "Y",
"golf" : "Y",
"nascar" : "Y",
"boatingOrSailing" : "Y",
"cycling" : "Y",
"fitnessExcercise" : "Y",
"bigGameHunting" : "Y",
"huntingOrShooting" : "Y",
"sportsMerchandiseOrActivewearRecency" : "7 - 12 months",
"runningOrJogging" : "Y",
"skiingOrSnowboarding" : "Y",
"sportsParticipation" : "Y",
"walkingForHealth" : "Y",
"yogaOrPilates" : "Y"
},
"travel" : {
"timeshare" : "Y",
"business" : "Y",
"cruiseShipVacation" : "Y",
"international" : "Y",
"leisure" : "Y",
"rvVacations" : "Y",
"travelInTheUSA" : "Y",
"traveler" : "Y"
},
"purchase" : {
"artsCraftsRecency" : "0 - 6 months",
"beautyAndSpaRecency" : "7 - 12 months",
"beveragesRecency" : "7 - 12 months",
"booksRecency" : "7 - 12 months",
"clubContinuity" : "Y",
"gardenAndBackyardRecency" : "7 - 12 months",
"homeDecorRecency" : "7 - 12 months",
"sweepstakes" : "Y",
"maleApparelRecency" : "0 - 6 months",
"musicVideosRecency" : "7 - 12 months",
"specialtyFoodsAndGiftsRecency" : "7 - 12 months",
"sportsAndOutdoorRecency" : "7 - 12 months",
"toolsAndElectronicsRecency" : "13 - 18 months",
"femaleAndMaleRecency" : "13 - 18 months",
"femaleBrandAndFitRecency" : "0 - 6 months"
},
"donor" : {
"activeMilitary" : "Y",
"animalWelfare" : "Y",
"artsOrCultural" : "Y",
"childrens" : "Y",
"charitable" : "Y",
"humanitarian" : "Y",
"veteran" : "Y",
"wildlifeEnvironmental" : "Y",
"worldRelief" : "Y"
},
"mailOrder" : {
"any" : "Y",
"apparel" : "Y",
"books" : "Y",
"buyer" : "Y",
"childrensProducts" : "Y",
"food" : "Y",
"gifts" : "Y",
"healthOrBeautyProducts" : "Y",
"homeFurnishing" : "Y",
"jewelry" : "Y",
"magazines" : "Y",
"videosOrDVD" : "Y",
"womensPlusApparel" : "Y"
},
"other" : {
"electronics" : "Y",
"grandchildren" : "Y",
"militaryVeteran" : "Y",
"onlineHousehold" : "Y",
"scienceAndNewTechnology" : "Y",
"swimmingPool" : "Y"
},
"social" : {
"facebookUser" : "Y",
"instagramUser" : "Y",
"pinterestUser" : "Y",
"twitterUser" : "Y"
}
},
"emails" : [ {
"label" : "Home",
"md5" : "a143e627ed898bc54db1c398a37738da",
"sha256" : "ba8851040bfc825ccdaab86cf204f8a9f5bb8f965ec6ce2055beef8f4ba34fa7",
"sha1" : "aa50b1d123f280d5cd0dcf645a5200eff1e80296"
}, {
"label" : "Other",
"md5" : "a451b868c1b92949ba006df83f9effd2",
"sha256" : "633d337e296a1c75d491ee171f47c51c4252d404368c6faae04397c3cbd9f4de",
"sha1" : "c1e055608f8a7e899072f5dd24fb5e19a96d631f"
}, {
"label" : "Work",
"md5" : "03e3a30f3730b3462486e033200f5bdf",
"sha256" : "36e49ca7847eadf8e2d45be237b4fdf4d0dd5ac7105d5f535a6df5a844e1da7e",
"sha1" : "bca6bde709b71eb0a0badf04a038a56638204537"
}],
"phones" : [ ],
"profiles" : {
"twitter" : {
"url" : "https://twitter.com/hspangus",
"service" : "twitter"
},
"linkedin" : {
"url" : "https://www.linkedin.com/in/hspangus",
"bio" : "Connect with me on LinkedIn",
"service" : "linkedin"
}
},
"locations" : [ {
"city" : "Denver",
"region" : "Colorado",
"regionCode" : "CO",
"country" : "United States",
"countryCode" : "US",
"formatted" : "Denver, Colorado, United States"
} ],
"employment" : [ {
"name" : "Self-employed",
"current" : true,
"title" : "Independent Consultant"
} ],
"photos" : [ {
"label" : "Avatar",
"value" : "https://img.fullcontact.com/static/b3d621eec2c09cafb35e3575b4946719_95fa934eff5e1713d8ce53e2301d3f3ac304570a34418c443d3e9ef69f1a1d7e"
} ],
"education" : [ {
"name" : "CSU",
"degree" : "PhD, Marketing and Communications",
"end" : {
"year" : 2001,
"month" : 5,
"day" : 25
}
} ],
"urls" : [ {
"value" : "https://angusdeva.ca/blog"
} ],
"triggers" : {
"type" : {
"collegeGraduate" : "N",
"emptyNester" : "N",
"homeMarketValue" : "D",
"income" : "I",
"newAdultToFile" : "Y",
"newFirstChild0to2YearsOld" : "Y",
"newPreDriver" : "N",
"newYoungAdultToFile" : "Y",
"nicheSwitch" : "Niche U",
"valueScore" : "I"
},
"date" : {
"collegeGraduateChange" : "200911",
"emptyNesterChange" : "201602",
"firstChildChange" : "201411",
"homeMarketValueChange" : "201404",
"incomeChange" : "201404",
"newAdultChange" : "201306",
"newDriverChange" : "201502",
"newYoungAdultToChange" : "200702",
"nicheSwitch" : "201508",
"valueScoreChange" : "200808"
}
},
"marketTrends" : {
"switchers" : {
"job" : "Likely"
},
"enthusiasts" : {
"artHouseMovie" : "Highly Likely",
"baseball" : "Unlikely",
"basketball" : "Likely",
"brandLoyalists" : "Likely",
"carryOut" : "Unlikely",
"casualDining" : "Likely",
"extremeFitness" : "Likely",
"football" : "Unlikely",
"gamingnonMobileDevices" : "Likely",
"hockey" : "Likely",
"latinMusic" : "Unlikely",
"quickServiceRestaurant" : "Likely",
"soccer" : "Likely"
},
"attendees" : {
"amusementPark" : "Unlikely",
"liveMusicConcert" : "Highly Likely"
},
"buyers" : {
"christmasOrnamentsCollectibles" : "Unlikely",
"heavyLowFatFood" : "Unlikely",
"onlineHomeCleaningProduct" : "Unlikely",
"onlinePetFood" : "Highly Likely"
},
"customers" : {
"amazonPrime" : "Highly Likely",
"annuity" : "Highly Likely",
"mensBigandTallApparel" : "Highly Likely",
"plantoPurchaseSmartHomeProducts" : "Likely",
"restaurantLoyaltyCard" : "Highly Likely",
"socialMediaPreference" : "Likely",
"subscriptionorAutoShipmentHouseholdProduct" : "Likely",
"womensPlusSizeApparel" : "Likely"
},
"consumers" : {
"airlineUpgraders" : "Likely",
"autoInsurance" : "Highly Likely",
"cableBundlecableinternethomephone" : "Likely",
"casinoGamer" : "Highly Likely",
"coinsCollector" : "Likely",
"conservativeInvestmentStyle" : "Highly Likely",
"contactlessPayApplication" : "Likely",
"cordCutters" : "Likely",
"creditCardAttritionHouseholds" : "Highly Likely",
"creditCardRevolvers" : "Unlikely",
"dietConsciousHouseholds" : "Likely",
"doitYourselfer" : "Unlikely",
"futureInvestors" : "Likely",
"homeRemodelers" : "Unlikely",
"mealKitDelivery" : "Highly Likely",
"pandemicLuxurySpenders" : "Likely",
"pandemicRiskTolerant" : "Highly Likely",
"personalTraveler" : "Likely",
"retailTexters" : "Highly Likely",
"retiredbutStillWorking" : "Likely",
"satelliteBundlesatelliteinethomeorwireless" : "Highly Likely",
"sociallyInfluenced" : "Unlikely",
"upcomingRetirees65andOlder" : "Unlikely",
"vehicleDIYrs" : "Likely",
"weeklyOnlineBankers" : "Unlikely",
"wellnessHouseholdsHealth" : "Likely",
"wiredLineVideoConnectors" : "Likely"
},
"donor" : {
"animalWelfare" : "Likely",
"environmental" : "Likely"
},
"owners" : {
"androidSmartPhone" : "Likely",
"appleSmartPhone" : "Unlikely",
"smartTV" : "Highly Likely"
},
"travellers" : {
"business" : "Unlikely"
},
"readers" : {
"avidBook" : "Unlikely",
"book" : "Highly Likely",
"entertainment" : "Likely"
},
"voters" : {
"likely" : "Highly Likely"
},
"subscribers" : {
"cableTVPremium" : "Likely",
"financialHealthNewsletter" : "Unlikely",
"satelliteRadio" : "Likely"
},
"purchasers" : {
"autoLoan" : "Likely",
"frequentMobile" : "Likely",
"frequentOnlineMusic" : "Highly Likely",
"impulse" : "Unlikely",
"newLuxuryVehicle" : "Unlikely",
"newnonLuxuryVehicle" : "Highly Likely",
"organicFood" : "Unlikely",
"webSurferBrickMortar" : "Likely",
"webandBrickMortarViewerOnline" : "Likely",
"rv" : "Likely"
},
"spenders" : {
"pandemicDecreasedSpenders" : "Likely",
"vacationSpenders" : "Likely"
},
"shoppers" : {
"bargainHotel" : "Highly Likely",
"bargain" : "Likely",
"multiRetailer" : "Likely",
"whatsOnSale" : "Likely"
},
"users" : {
"app" : "Likely",
"brandedRetailCreditCard" : "Highly Likely",
"creditCardBalanceTransfer" : "Likely",
"debitCardRewards" : "Highly Likely",
"debitCard" : "Highly Likely",
"heavyCoupon" : "Likely",
"mobileBanking" : "Unlikely",
"naturalProductPersonalCareProduct" : "Likely",
"onlineSavings" : "Likely",
"publicTransportation" : "Highly Likely",
"restaurantApp" : "Likely",
"restaurantLoyaltyApp" : "Unlikely",
"rewardsCardOther" : "Likely"
}
}
}
| Properties |
|
full.name
string
|
The full name (first and last) of the individual.
|
|
gender
string
|
The gender of the individual.
|
|
details.name.given
string
|
The given name (first name) of the individual.
|
|
details.name.family
string
|
The family name (last name) of the individual.
|
|
details.age.range
string
|
An age range of the individual.
|
|
details.age.value
integer
|
The age in years of the individual.
|
|
details.gender
string
|
The gender of the individual.
|
| Properties: details.household |
|
familyInfo.Householdsize
string
|
This indicate the number of persons in the household.
|
|
familyInfo.Numberofadults
string
|
This indicates the number of adults in household.
|
|
familyInfo.Numberofchildren
string
|
The number of known children in the household; Unknown should not be interpreted as "No" children.
|
|
familyInfo.lifeCycles.Babyboomers
string
|
This lifecycle segment contains names and addresses of all individuals born between 1946 and 1964.
|
|
familyInfo.lifeCycles.Dualincomenokids
string
|
This lifecycle segment includes households with a male and female adult present with higher than average
discretionary income and no children present.
|
|
familyInfo.lifeCycles.Familyties
integer
|
This lifecycle segment is defined as husband and wife households with children present.
|
|
familyInfo.lifeCycles.Generationx
string
|
This lifecycle segment contains names and addresses of individuals born between 1965 and 1976.
|
|
familyInfo.lifeCycles.Millenia
string
|
This lifecycle segment contains households with adults born between 1981 and 2002.
|
|
familyInfo.lifeCycles.Millenialsbutfirstletmetakeaselfie
string
|
This lifecycle segment contains households with single (not Married) adults born between 1981 and 2002.
|
|
familyInfo.lifeCycles.Millenialsgettinhitched
string
|
This lifecycle segment contains households with adults born between 1981 and 2002 and married.
|
|
familyInfo.lifeCycles.Millenialsiamanadult
string
|
This lifecycle segment contains households with adults born between 1981 and 2002.
|
|
familyInfo.lifeCycles.Millenialsliveswithmom
string
|
This lifecycle segment contains households with single adults (not Married) born between 1981 and 2002,
AND head of household born before 1981 AND (at least one) adult age gap to Millennial > 15 years.
|
|
familyInfo.lifeCycles.Millenialsmomlife
string
|
This lifecycle segment contains households with adults born between 1981 and 2002 with own children
present.
|
|
familyInfo.lifeCycles.Millenialsputtingdownroots
string
|
This lifecycle segment contains households with adults born between 1981 and 1990.
|
|
homeInfo.Dwellingtype
string
|
This indicate the type of structure of the building in which the household resides.
|
|
homeInfo.Dwellingtypeindicator
string
|
Advantage dwelling type indicator.
|
|
homeInfo.Householdeducation
string
|
Median school years completed by adults age 18 or older.
|
|
homeInfo.Householdeducationindicator
string
|
household education indicator.
|
|
homeInfo.Maritalstatus
string
|
Married or single.
|
|
homeInfo.Lengthofresidence
string
|
This indicates the length of time a household has been identified at this address.
|
|
homeInfo.Lengthofresidenceindicator
string
|
length of residence indicator.
|
|
homeInfo.Affluents
string
|
This indicates the segments of the most affluent households based upon key financial characteristics and
census characteristics.
|
|
homeInfo.Lengthofresidenceindicator
string
|
length of residence indicator.
|
|
homeInfo.Currentloantovalue
string
|
Current loan to value (implied decimal 00.00 to 99.99).
|
|
homeInfo.Homeheatsource
string
|
Indicates the primary heating system or method on a property.
|
|
homeInfo.Householdoccupation
string
|
This estimates the most prominent known profession of everybody in the household.
|
|
homeInfo.Familycomposition
string
|
This represents the makeup of the household, such as married couple with children, married couple with
no children or single female with no children.
|
|
homeInfo.Homemarketvalue
string
|
This estimates the home market value for property expressed in thousands.
|
|
homeInfo.Ownertoowner
string
|
This model predicts a household's likelihood to move in the next 3-5 months.
|
|
homeInfo.Rentertiowner
string
|
This model for current renters. This model predicts a household's likelihood to move in the next 3-5
months.
|
|
homeInfo.Yearhomebuilt
string
|
This indicates construction year of the home.
|
|
locationInfo.Blockgroupnumber integer
string
|
This indicates a block group number, a single digit or blank, represents a cluster of blocks.
|
|
locationInfo.Corebasedstatisticalarea
string
|
This refers to both metropolitan statistical areas and newly-created micropolitan areas collectively.
|
|
locationInfo.Carrierroute
string
|
This represents the existence of carrier route.
|
|
locationInfo.Censustractsuffix
string
|
This is represented from Tract and Block Group files.
|
|
locationInfo.Countycode
string
|
This is a five-digit Federal Information Processing Standard (FIPS) code (FIPS 6-4) which uniquely
identifies
counties and county equivalents in the United States, certain U.S. possessions, and certain freely
associated states.
|
|
locationInfo.Dsfseasoncode
string
|
This represents the DSF season code.
|
|
locationInfo.Nielsencountysizecode
string
|
This indicate the county classification based upon household population density.
|
|
presence.Presenceofchildren
string
|
Child present in household; Unknown should not be interpreted as "No" children.
|
|
presence.Presenceofchildrenindicator
string
|
presence of children indicator.
|
|
presence.adult.Age18To24
string
|
This indicates the presence (and gender) of adults age 18-24 in the household.
|
|
presence.adult.Age25To34
string
|
This indicates the presence (and gender) of adults age 25-34 in the household.
|
|
presence.adult.Age35To44
string
|
This indicates the presence (and gender) of adults age 35-44 in the household.
|
|
presence.adult.Age45To54
string
|
This indicates the presence (and gender) of adults age 45-54 in the household.
|
|
presence.adult.Age55To64
string
|
This indicates the presence (and gender) of adults age 55-64 in the household.
|
|
presence.adult.Age65To74
string
|
This indicates the presence (and gender) of adults age 65-74 in the household.
|
|
presence.adult.Age75Above
string
|
This indicates the presence (and gender) of adults age 75+ in the household.
|
| Properties: details.finance |
|
Income
string
|
This estimates the self-reported incomes, property values and other proprietary sources.
|
|
Discretionaryspendingincome
string
|
Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare.
|
|
Firstmortgageamountinthousands
string
|
First mortgage amount in thousands.
|
|
Homemarketvaluetaxrecord
string
|
Home market value (actual value) provided via county/local tax and deed information.
|
|
Investmentresources
string
|
This is the estimate of financial and other investments.
|
|
Liquidresources
integer
|
This is the estimate of current cash savings.
|
|
Shorttermliability
string
|
This is estimate of the credit cards, other loan, auto loan, student loan.
|
|
Networth
string
|
This estimates the Net Worth model. Value equals household's asset minus liabilities..
|
|
Wealthresources
string
|
This estimate the value of savings and investments.
|
| Properties: details.demographics |
|
gender
string
|
The gender of the individual.
|
|
age.birthday
string
|
The date of birth of the individual.
|
| Properties: details.surveys |
|
purchase.Artscraftsrecency
string
|
Recency of purchase in the Arts & Crafts category.
|
|
purchase.Beautyandsparecency
string
|
Recency of purchase in the Beauty and Spa category.
|
|
purchase.Beveragesrecency
string
|
Recency of purchase in the Beverages category.
|
|
reading.Bestsellingfiction
string
|
Interest present in Household for best selling fiction books
|
|
reading.Books
string
|
Interest present in Household for reading books
|
|
reading.Childrens
string
|
Interest present in Household for childrens books
|
|
reading.Cookingorculinary
string
|
Interest present in Household for bible/devotional books
|
|
reading.Countryorlifestyle
string
|
Interest present in Household for country/lifestyle books
|
|
reading.Entertainment
string
|
Interest present in Household for entertainment books
|
|
reading.Fashion
string
|
Interest present in Household for fashion books
|
|
reading.Interior
string
|
Interest present in Household for interior books
|
|
reading.Medicalorhealth
string
|
Interest present in Household for medical or health books
|
|
reading.Military
string
|
Interest present in Household for military books
|
|
purchase.Booksrecency
string
|
Recency of purchase in the Books category.
|
|
reading.Romance
string
|
Interest present in Household for romance books
|
|
reading.Sports
string
|
Interest present in Household for sports books
|
|
reading.Worldnews
string
|
Interest present in Household for world news books
|
|
purchase.Clubcontinuity
string
|
Indicates a club/continuity purchase within the last 24 months.
|
|
collectibles.Any
string
|
Interest present in Household for any collectibles
|
|
collectibles.Artantique
string
|
Interest present in Household for art/antique collectibles
|
|
collectibles.Dolls
string
|
Interest present in Household for doll collectibles
|
|
collectibles.Figurines
string
|
Interest present in Household for figurine collectibles
|
|
donor.Activemilitary
string
|
Interest present in Household for donating for active military causes
|
|
donor.Animalwelfare
string
|
Interest present in Household for donating for animal welfare causes
|
|
donor.Artsorcultural
string
|
Interest present in Household for donating for arts or cultural causes
|
|
donor.Childrens
string
|
Interest present in Household for donating for childrens causes
|
|
donor.Charitable
string
|
Interest present in Household for donating for charitable causes
|
|
donor.Humanitarian
string
|
Interest present in Household for donating for humanitarian causes
|
|
donor.Veteran
string
|
Interest present in Household for donating for veteran causes
|
|
donor.Wildlifeenvironmental
string
|
Interest present in Household for donating for wildlife/environmental causes
|
|
donor.Worldrelief
string
|
Interest present in Household for donating for world relief causes
|
|
social.Facebookuser
string
|
Interest present in Household for using facebook
|
|
purchase.Gardenandbackyardrecency
string
|
Recency of purchase in the Garden and Backyard category.
|
|
hobby.Any
string
|
Interest present in Household for any hobby
|
|
hobby.Automotivework
string
|
Interest present in Household for automotive work as a hobby
|
|
hobby.Baking
string
|
Interest present in Household for baking as a hobby
|
|
hobby.Birdfeedingorwatching
string
|
Interest present in Household for bird feeding watching foods as a hobby
|
|
hobby.Careeradvancementcourses
string
|
Interest present in Household for career advancement courses as a hobby
|
|
hobby.Cigarsmoking
string
|
Interest present in Household for cigar smoking as a hobby
|
|
hobby.Cooking
string
|
Interest present in Household for cooking as a hobby
|
|
hobby.Crafts
string
|
Interest present in Household for craft as a hobby
|
|
hobby.Culturalartsorevents
string
|
Interest present in Household for cultural/arts events as a hobby
|
|
hobby.Gardening
string
|
Interest present in Household for gardening as a hobby
|
|
hobby.Gourmetfoods
string
|
Interest present in Household for gourmet foods as a hobby
|
|
hobby.Homeimprovementordiy
string
|
Interest present in Household for home improvement/diy as a hobby
|
|
hobby.Homestudycourses
string
|
Interest present in Household for home study courses as a hobby
|
|
hobby.Motorcycleriding
string
|
Interest present in Household for motorcycle riding as a hobby
|
|
hobby.Photography
string
|
Interest present in Household for photography as a hobby
|
|
hobby.Quilting
string
|
Interest present in Household for quilting as a hobby
|
|
hobby.Scrapbooking
string
|
Interest present in Household for scrapbooking as a hobby
|
|
hobby.Selfimprovementcourses
string
|
Interest present in Household for self improvement courses as a hobby
|
|
hobby.Sewingorneedleworkorknitting
string
|
Interest present in Household for sewing/needlework/knitting as a hobby
|
|
hobby.Wine
string
|
Interest present in Household for wine as a hobby
|
|
hobby.Woodworking
string
|
Interest present in Household for woodworking as a hobby
|
|
purchase.Homedecorrecency
string
|
Recency of purchase in the Home Decor category.
|
|
purchase.Sweepstakes
string
|
Indicates that at least one individual within the household has made a purchase via sweepstakes within the
last 24 months.
|
|
social.Instagramuser
string
|
Interest present in Household for using instagram
|
|
investments.Juvenilelifeinsurance
string
|
This model indicates the customers who has interest present in Household for Juvenile life insurance
|
|
investments.Burialinsurance
string
|
Interest present in Household for burial insurance
|
|
investments.Insurance
string
|
Interest present in Household for insurance
|
|
investments.Investments
string
|
Interest present in Household for investments
|
|
investments.Lifeinsurance
string
|
Interest present in Household for life insurance
|
|
investments.Medicarecoverage
string
|
Interest present in Household for medicare coverage
|
|
investments.Mutualfunds
string
|
Interest present in Household for mutual funds
|
|
investments.Stocksorbonds
string
|
Interest present in Household for stocks or bonds
|
|
mailOrder.Any
string
|
Interest present in Household for any mail order
|
|
mailOrder.Apparel
string
|
Interest present in Household for apparel mail order
|
|
mailOrder.Books
string
|
Interest present in Household for books mail order
|
|
mailOrder.Buyer
string
|
Household buys through mail order.
|
|
mailOrder.Childrensproducts
string
|
Interest present in Household for children's products mail order
|
|
mailOrder.Food
string
|
Interest present in Household for food mail order
|
|
mailOrder.Gifts
string
|
Interest present in Household for gifts mail order
|
|
mailOrder.Healthorbeautyproducts
string
|
Interest present in Household for health beauty products mail order
|
|
mailOrder.Homefurnishing
string
|
Interest present in Household for home furnishing mail order
|
|
mailOrder.Jewelry
string
|
Interest present in Household for jewelry mail order
|
|
mailOrder.Magazines
string
|
Interest present in Household for magazines mail order
|
|
mailOrder.Videosordvd
string
|
Interest present in Household for videos dvd mail order
|
|
mailOrder.Womensplusapparel
string
|
Interest present in Household for womens plus apparel mail order
|
|
purchase.Maleapparelrecency
string
|
Recency of purchase in the Male Apparel category.
|
|
music.Any
string
|
Interest present in Household for any music
|
|
music.Classical
string
|
Interest present in Household for classical music
|
|
music.Country
string
|
Interest present in Household for country music
|
|
music.Jazz
string
|
Interest present in Household for jazz music
|
|
music.Rythmandblues
string
|
Interest present in Household for r\&b music
|
|
music.Rocknroll
string
|
Interest present in Household for rock n roll music
|
|
purchase.Musicvideosrecency
string
|
Recency of purchase in the Music/Videos category.
|
|
dietConcerns.Naturalfoods
string
|
Interest present in Household for natural foods
|
|
dietConcerns.Diet
string
|
Interest present in Household for nutrition diet
|
|
dietConcerns.Weightcontrol
string
|
Interest present in Household for weight control
|
|
other.Electronics
string
|
Interest present in Household for electronics
|
|
other.Grandchildren
string
|
Interest present in Household for grandchildren
|
|
other.Militaryveteran
string
|
Interest present in Household for military veteran in household
|
|
other.Onlinehousehold
string
|
Interest present in Household for online household
|
|
own.Smartphone
string
|
Interest present in Household for owning a smartphone
|
|
other.Scienceandnewtechnology
string
|
Interest present in Household for science new/technology
|
|
other.Swimmingpool
string
|
Interest present in Household for swimming pool
|
|
own.Cat
string
|
Interest present in Household for owning a cat
|
|
own.Dog
string
|
Interest present in Household for owning a dog
|
|
own.Pets
string
|
Interest present in Household for pets
|
|
social.Pinterestuser
string
|
Interest present in Household for using pinterest
|
|
purchase.Specialtyfoodsandgiftsrecency
string
|
Recency of purchase in the Special Foods and Gifts category.
|
|
sporting.Boatingorsailing
string
|
Interest present in Household for boating/sailingsports
|
|
sporting.Campingorhiking
string
|
Interest present in Household for camping/hiking sports
|
|
sporting.Cycling
string
|
Interest present in Household for cycling sports
|
|
sporting.Fishing
string
|
Interest present in Household for fishing sports
|
|
sporting.Fitnessexcercise
string
|
Interest present in Household for fitness/exercise sports
|
|
sporting.Golf
string
|
Interest present in Household for golf sports
|
|
sporting.Biggamehunting
string
|
Interest present in Household for big game hunting sports
|
|
sporting.Huntingorshooting
string
|
Interest present in Household for hunting/shooting sports
|
|
sporting.Sportsmerchandiseoractivewearrecency
string
|
Recency of purchase in the Sports Merchandise and Activewear category.
|
|
sporting.Nascar
string
|
Interest present in Household for nascar sports
|
|
sporting.Runningorjogging
string
|
Interest present in Household for running/jogging sports
|
|
sporting.Skiingorsnowboarding
string
|
Interest present in Household for skiing/snowboarding sports
|
|
sporting.Sportsparticipation
string
|
Interest present in Household for sports participation
|
|
sporting.Walkingforhealth
string
|
Interest present in Household for walking for health sports
|
|
sporting.Yogaorpilates
string
|
Interest present in Household for yoga/pilates sports
|
|
purchase.Sportsandoutdoorrecency
string
|
Recency of purchase in the Sports and Outdoor Category.
|
|
purchase.Toolsandelectronicsrecency
string
|
Recency of purchase in the Tools & Electronics category.
|
|
travel.Business
string
|
Interest present in Household for business travel
|
|
travel.Cruiseshipvacation
string
|
Interest present in Household for cruise ship vacation
|
|
travel.International
string
|
Interest present in Household for international travel
|
|
travel.Leisure
string
|
Interest present in Household for leisure travel
|
|
travel.Rvvacations
string
|
Interest present in Household for RV vacations
|
|
travel.Timeshare
string
|
Interest present in Household for timeshare travel
|
|
travel.Travelintheusa
string
|
Interest present in Household for travel in the usa
|
|
travel.Traveler
string
|
Interest present in Household for travel
|
|
social.Twitteruser
string
|
Interest present in Household for using twitter
|
| Additional Properties |
|
emails object
string
|
Object representing additional known email addresses.
|
|
phones object
string
|
Object representing additional known phone numbers.
|
|
profiles.\{platform}.url
string
|
URL to the profile on the social platform.
|
|
profiles.\{platform}.bio
string
|
Bio of the profile from the social platform.
|
|
profiles.\{platform}.service
string
|
Name of the social platform.
|
|
locations\[n].city
string
|
The "city" portion of the location address .
|
|
locations\[n].region
string
|
The region portion of the location address, typically a state or province.
|
|
locations\[n].regionCode
string
|
An abbreviated or code-based representation of the region.
|
|
locations\[n].country
string
|
The country portion of the location address.
|
|
locations\[n].formatted
string
|
The formatted address.
|
|
employment.name
string
|
The name of the organization/place of employment.
|
|
employment.current
string
|
Indicator of whether or not this is the current place of employment.
|
|
employment.title
string
|
Job or position title.
|
|
photos\[n].label
string
|
The type of photo.
|
|
photos\[n].value
string
|
The URL to the photo.
|
|
education\[n].name
string
|
The name of the school/university attended.
|
|
education\[n].degree
string
|
The degree or focus of study.
|
|
education\[n].end.year object
string
|
Object representing the last year, month and day attended.
|
|
urls\[n].value
string
|
The URL of the website.
|
| Properties: details.triggers |
|
type.collegegraduate
string
|
Indicates that an individual within the household has graduated from college.
|
|
type.emptynester
string
|
Indicates that children are no longer present within the household.
|
|
type.income
string
|
Indicates the household income has had an increase or decrease..
|
|
type.newadulttofile
string
|
Indicates a new individual age 25+ to files within the household..
|
|
type.nicheswitch
string
|
Niche value after trigger (current Niche).
|
|
type.valuescore
string
|
Indicates the ValueScore for the household has had an increase or decrease.
|
|
date.incomechange
string
|
This is the estimated Income change date.
|
|
date.newadultchange
string
|
This is the estimated adult change date.
|
|
date.nicheswitch
string
|
This is the estimated niche switch date.
|
|
date.valuescorechange
string
|
The date this event triggered.
|
| Properties: details.marketTrends |
|
switchers.job
string
|
This model ranks consumers based upon their likelihood to switch brands.
|
|
enthusiasts.arthousemovie
string
|
This model ranks consumers based upon their likelihood to attend art house movie venues.
|
|
enthusiasts.baseball
string
|
This model ranks consumers based upon their likelihood to plan to watch baseball for entertainment.
|
|
enthusiasts.basketball
string
|
This model ranks consumers based upon their likelihood to plan to watch basketball for entertainment.
|
|
enthusiasts.brandloyalists
string
|
This includes specific brand preferences (Chobani vs. yogurt) and focus on brand vs. price.
|
|
enthusiasts.carryout
string
|
This model ranks consumers based upon their likelihood to go to carryout restaurants 3X a week or more.
|
|
enthusiasts.casualdining string
|
This model ranks consumers based upon their likelihood to go to casual dining restaurants 3x a week or
more.
|
|
enthusiasts.Football string
|
This model ranks consumers based upon their likelihood to plan to watch football for entertainment.
|
|
enthusiasts.Gamingnonmobiledevices string
|
This model ranks consumers based upon their likelihood to be gaming enthusiasts on non-Mobile devices.
|
|
enthusiasts.Hockey string
|
This model ranks consumers based upon their likelihood to be interested in watching hockey for
entertainment.
|
|
enthusiasts.Latinmusic string
|
This model ranks consumers based upon their likelihood to be prefer listening to Latin music relative to
other types of music.
|
|
enthusiasts.Quickservicerestaurant string
|
This model ranks consumers based upon their likelihood togo to quick service restaurants 3X a week or
more.
|
|
enthusiasts.Soccer
string
|
This model ranks consumers based upon their likelihood to be interested in watching soccer on tv.
|
|
attendees.amusementpark
string
|
This model ranks consumers based upon their likelihood attend amusement parks.
|
|
attendees.livemusicconcert
string
|
This model ranks consumers based upon their likelihood to attend concerts.
|
|
buyers.heavylowfatfood
string
|
Greater likelihood to purchase low fat foods.
|
|
buyers.onlinehomecleaningproduct
string
|
Increased likelihood to purchase or interested in purchasing home cleaning products online.
|
|
buyers.onlinepetfood
string
|
Increased likelihood to purchase or interested in purchasing pet food online.
|
|
customers.amazonprimecustomers string
|
Amazon Prime members who have shopped on Amazon 4+ times in the last 12 months.
|
|
customers.annuitycustomers string
|
Annuity Customers model which ranks consumers based upon their likelihood to buy annuities.
|
|
customers.Mensbigandtallapparelcustomers string
|
This model ranks consumers based upon their likelihood be Men's Big and Tall households
|
|
customers.Plantopurchasesmarthomeproductscustomers string
|
This model ranks consumers based upon their likelihood to be plan to purchase smart home products.
|
|
customers.Restaurantloyaltycardcustomers string
|
This model ranks consumers who use 3+ restaurant loyalty cards regularly
|
|
customers.Socialmediapreferencecustomers string
|
This model ranks consumers based upon their likelihood to review media via social networks.
|
|
customers.Subscrorautoshipmenthouseholdproductcustomers string
|
This model ranks consumers based upon their likelihood to be subscribers.
|
|
customers.Womensplussizeapparelcustomers string
|
This model ranks consumers based upon their likelihood be women's plus size households
|
|
consumers.Airlineupgraders string
|
This model ranks consumers based upon their likelihood to be willing to pay slightly more for an airline
coach seat with more legroom (i.e. Delta Comfort or American Main Cabin Extra)at check-in.
|
|
consumers.Autoinsurance string
|
This model ranks consumer who opted for auto insurance
|
|
consumers.Cablebundlecableinternethomephone string
|
This model ranks consumers based upon their likelihood to purchase cable, internet and home phone from the
same provider.
|
|
consumers.Casinogamer string
|
This model ranks consumers based upon their likelihood the household is a casino gamer.
|
|
consumers.Coinscollector string
|
This model ranks consumers based upon their likelihood to collect coins.
|
|
consumers.Conservativeinvestmentstyleconsumers string
|
This model ranks consumers based upon their likelihood to invest conservatively.
|
|
consumers.Contactlesspayapplicationconsumers string
|
This model ranks consumers based upon their likelihood touse contactless payment methods.
|
|
consumers.Cordcutters string
|
This model ranks consumers based upon their likelihood not to have cable or paid TV subscriptions.
|
|
consumers.Creditcardattritionhouseholds string
|
This modelranks consumers based upon their likelihood to pay off credit cards or carry zero balance on
cards.
|
|
consumers.Creditcardrevolvers string
|
This model ranks consumers based upon their likelihood to revolve credit balances.
|
|
consumers.Dietconscioushouseholds string
|
This model ranks consumers based upon their likelihood to diet for health, eat low sugar, low fat or low
calorie food diets, and have an interest in weight loss.
|
|
consumers.Doityourselfer string
|
This model ranks consumers based upon their likelihood to complete their own moderate to large home
improvements.
|
|
consumers.Futureinvestors string
|
This model ranks consumers based on their likelihood to be future investors (individuals planning to invest
for the first time).
|
|
consumers.Homeremodelers string
|
This model ranks consumers based upon their likelihood to do homer emodeling projects.
|
|
consumers.Mealkitdeliveryconsumers string
|
This model ranks consumers based upon their likelihood to have meal kits delivered.
|
|
consumers.Pandemicluxuryspenders string
|
This model. ranks consumers based upon their likelihood to be luxury spenders during the pandemic.
|
|
consumers.Pandemicrisktolerantconsumers string
|
This model which ranks consumers based upon their likelihood to be risk tolerant during the pandemic.
|
|
consumers.Personaltraveler string
|
This model ranks consumers based upon their likelihood to engage in personal travel at least 11 days per
year .
|
|
consumers.Retailtexters string
|
This model ranks consumers based upon their likelihood to open text messages from retailers.
|
|
consumers.Retiredbutstillworking string
|
This model ranks consumers based upon the likelihood to still be employed post-retirement.
|
|
consumers.Satellitebundlesatelliteinethomeorwireless string
|
This model ranks consumers based upon their likelihood to purchase satellite and internet and at least one
of home or wireless phone services from the same provider
|
|
consumers.Sociallyinfluencedconsumers string
|
This model ranks consumers based upon their likelihood to be influenced to purchase via social media
activity.
|
|
consumers.Upcomingretirees65Andolder string
|
This model ranks consumers based upon their likelihood to retire at age 65 and older in the next 12
months.
|
|
consumers.Vehiclediyrs string
|
This model ranks consumers based upon their likelihood to always do their own vehicle maintenance/repairs.
|
|
consumers.Weeklyonlinebankers string
|
This model ranks consumers based upon their likelihood to bank online at least weekly.
|
|
consumers.Wellnesshouseholdshealth string
|
This model ranks consumers based upon their likelihood to exercise on a regular basis, go to a doctor
regularly, eat organic/healthy food diets and have an interest in natural foods.
|
|
consumers.Wiredlinevideoconnectors string
|
This model ranks consumers based upon their likelihood to plan to own aWired Line Video Connector.
|
|
donor.Animalwelfaredonors string
|
This model ranks consumers based upon their likelihood to donate to animal welfare causes.
|
|
donor.Cancerdonors string
|
This model ranks consumers based upon their likelihood to support Cancer cause.
|
|
donor.Environmentaldonors string
|
This model ranks consumers based upon their likelihood to supportEnvironmental cause.
|
|
owners.Androidsmartphoneowners string
|
This model ranks consumers based upon their likelihood to ownAndroid smart phones.
|
|
owners.Applesmartphoneowners string
|
This model ranks consumers based upon their likelihood to own Apple smart phones.
|
|
owners.Smarttvowners string
|
This model ranks consumers based upon their likelihood to own a SmartTV.
|
|
travellers.Businesstraveler string
|
This model ranks consumers based upon their likelihood to travel for business at least 11 days per year.
|
|
readers.Avidbookreaders string
|
This model ranks consumers based upon their likelihood to read 3+ books/month.
|
|
readers.Bookreaders string
|
This model ranks consumers based upon their likelihood to read books.
|
|
readers.Entertainmentreaders string
|
This model ranks consumers based upon their likelihood to read entertainment.
|
|
voters.Likelyvoters string
|
This model ranks consumers based upon their likelihood to vote in the next election.
|
|
subscribers.Cabletvpremiumsubscribers string
|
This model ranks consumers based upon their likelihood to have premium channel service (eg: NFL, HBO,
Showtime).
|
|
subscribers.Financialhealthnewslettersubscribers string
|
This model ranks consumers based upon their likelihood to subscribe to newsletters.
|
|
subscribers.Satelliteradiosubscribers string
|
This model ranks consumers based upon their likelihood to subscribe.
|
|
purchasers.Autoloanpurchasers string
|
This model ranks consumers based upon their likelihood to require an auto loan in the next 12 months.
|
|
purchasers.Frequentmobilepurchasers string
|
This model ranks consumers based upon their likelihood to make purchases via their mobile phone.
|
|
purchasers.Frequentonlinemusicpurchasers string
|
This model ranks consumers based upon their likelihood to purchase music online.
|
|
purchasers.Impulsepurchasers string
|
This model ranks consumers who has Increased likelihood shoppers will purchase off list items during
in-store shopping.
|
|
purchasers.Newluxuryvehiclepurchasers string
|
This model ranks consumers based upon their likelihood to have purchased a new luxury vehicle.
|
|
purchasers.Organicfoodpurchasers string
|
This model ranks consumers who seek food made from organic raw materials and organic certification.
|
|
purchasers.Websurferbrickmortarpurchasers string
|
This model ranks consumers based upon their likelihood to first surf the web then make purchases in
stores.
|
|
purchasers.Webandbrickmortarvieweronlinepurchasers string
|
This model ranks consumers based upon their likelihood to first surf the web and look at products in stores
and then make purchases in online.
|
|
purchasers.Rvpurchasers string
|
This model ranks consumers based upon their likelihood to take RV trips.
|
|
spenders.Pandemicdecreasedspenders string
|
This model ranks consumers based upon their likelihood to have decreased spending during the pandemic.
|
|
spenders.Vacationspenders string
|
This model ranks consumers based upon their likelihood to spend$4000+ annually on personal vacations.
|
|
shoppers.Bargainhotelshoppers string
|
This model ranks consumers based upon their likelihood to belong to shop for hotels based upon price
concessions.
|
|
shoppers.Bargainshoppers string
|
This model ranks consumers based upon their likelihood to shop on sale or use coupons.
|
|
shoppers.Multiretailershoppers string
|
This model ranks consumer who has Increased likelihood of going to multiple retailers to execute their
shopping list and fulfil shopping trip needs.
|
|
shoppers.Whatsonsaleshoppers string
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This model ranks consumers who has greater likelihood shoppers plan what to buy based on what is on sale and
will not purchase products unlesson-sale.
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users.Appusers string
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This model ranks consumers based upon their likelihood to use apps.
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users.Brandmotivatedlaundryusers string
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This model ranks consumer who bought laundry product purchase driven by brand and brand loyalty.
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users.Creditcardbalancetransferusers string
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This model ranks consumers based upon their likelihood to use a credit card to pay balances due on another
credit card.
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users.Debitcardrewardsusers string
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This model ranks consumers based upon their likelihood to choose checking account if it earned Debit
CardRewards.
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users.Debitcarduser string
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This model ranks consumers based upon their likelihood to use a debit card.
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users.Heavycouponusers string
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This model ranks consumer who has increased likelihood to be active coupon clippers and redeemers.
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users.Mobilebankingusers string
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This model ranks consumers based upon their likelihood to use GoogleWallet/Apple Pay or Venmo/Abra mobile
payment services.
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users.Naturalproductpersonalcareproductusers string
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This model ranks consumers who has interested in products that have ingredients that are derived from
renewable resources like plants and minerals.
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users.Onlinesavings string
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This model ranks consumers who saves online
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users.Publictransportationusers string
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This model ranks consumers who opt for public transportation
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users.Restaurantappusers string
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This model ranks consumer who regularly use 2+ apps for restaurants
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users.Restaurantloyaltyappusers string
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This model ranks consumer who use restaurant apps that have a connection to a loyalty or rewards program
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users.Rewardscardotheruser string
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This model ranks consumers based upon their likelihood to use this type of credit card.
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