The Core Segmentation Bundle provides you with core demographic data about your customers and prospects. These 16+ most used data elements allow you to segment your customers and prospects to quickly create actionable audiences for targeting, personalization and insights.
json JSON
{
"fullName": "Bob Jones Smite",
"ageRange": "40-49",
"gender": "Male",
"location": null,
"title": null,
"organization": null,
"twitter": null,
"linkedin": null,
"bio": null,
"avatar": null,
"website": null,
"details": {
"name": {
"given": "Bob",
"family": "Smith",
"middle": "Jones",
"full": "Bob Jones Smite"
},
"age": {
"birthday": {
"year": 1982,
"month": 7,
"day": 24
},
"range": "40-49",
"value": 42
},
"gender": "Male",
"household": {
"familyInfo": {
"numberOfChildren": "Less Than 3"
},
"homeInfo": {
"dwellingType": "S",
"ownerOrRenter": "H"
},
"locationInfo": {
"coreBasedStatisticalArea": "19740"
},
"presence": {
"childUnder6": "Y",
"presenceOfChildren": "Y"
},
"finance": {
"householdIncomeEstimate": "$200,000-$249,999",
"netWorthRange": "$500,000-$749,999"
}
},
"demographics": {
"gender": "Male",
"age": {
"birthday": {
"year": 1970,
"month": 7,
"day": 24
},
"range": "40-49",
"value": 42
},
"maritalStatus": "M",
"language": "English"
},
"emails": [],
"phones": [],
"profiles": {},
"locations": [
{
"city": "Lakeville",
"regionCode": "MN",
"postalCode": "55120"
}
],
"employment": [],
"photos": [],
"education": [],
"urls": [],
"interests": []
},
"updated": "2024-08-26"
}
| Properties: details.locations | |
|---|---|
| City string | The "city" portion of the location address. |
| State string | The region portion of the location address, typically a state or province. |
| ZIP Code string | An abbreviated or code-based representation of the region. |
| Properties: details.details | |
| Name string | Full name. |
| Age string | Estimated age range. |
| Gender string | Gender of the individual. |
| Marital Status string | M = Married\ S = Single |
| Language string | Primary language spoken. |
| CBSA string | Core Base Statistical Area (Census Data) |
| Dwelling Type string | S = Single-family home\ M = multi-family home |
| Home Ownership string | H = Home Owner\ R = Renter\ O = Probable Home Owner\ P = Probable Renter\ U = Unknown |
| Income string | Estimated annual household income. |
| Net Worth string | Estimated household net worth. |
| Presense of Children string | Yes/No flag for children in the household. |
| Number of Children string | Estimated number of children in the household. |