Demographic Insights

The Demographic Insights Bundle contains a range of information for a profile, including age,gender, name,location and income estimate details. This insights bundles returns the name,age,gender, household,finance,census,profiles,locations,employment,photos,education, and demographics , and keys in the details object represents a Person Summary.

{
  "name" : {
    "given" : "Angus",
    "family" : "De Vaca",
    "full" : "Angus De Vaca"
  },
  "age" : {
    "range" : "40-49",
    "value" : 40
  },
  "gender" : "Male",
  "household" : {
    "homeInfo" : {
      "maritalStatus" : "At least 1 single",
      "householdOccupation" : "Lawyers-Judges"
    },
    "presence" : {
      "presenceOfChildren" : "Y"
    },
    "finance" : {
      "income" : "$30,000 - $39,999",
      "discretionarySpendingIncome" : "$65,000 - $74,999",
      "firstMortgageAmountInThousands" : "5147",
      "homeMarketValueTaxRecord" : "453",
      "shortTermLiability" : "$50,000 or more",
      "netWorth" : "$150,000 - $249,999",
      "wealthResources" : "$250,000 - $499,999",
      "paymentMethodCreditCard" : "Y"
    }
  },
  "demographics" : {
    "gender" : "Male",
    "age" : {
      "range" : "40-49",
      "value" : 40
    },
    "homeInfo" : {
      "homeOwner" : "Definite Renter"
    }
  },
  "emails" : [ ],
  "phones" : [ ],
  "profiles" : {
    "twitter" : {
      "url" : "https://twitter.com/hspangus",
      "service" : "twitter"
    },
    "linkedin" : {
      "url" : "https://www.linkedin.com/in/hspangus",
      "bio" : "Connect with me on LinkedIn",
      "service" : "linkedin"
    }
  },
  "locations" : [ {
    "city" : "Denver",
    "region" : "Colorado",
    "regionCode" : "CO",
    "country" : "United States",
    "countryCode" : "US",
    "formatted" : "Denver, Colorado, United States"
  } ],
  "employment" : [ {
    "name" : "Self-employed",
    "current" : true,
    "title" : "Independent Consultant"
  } ],
  "photos" : [ {
    "label" : "Avatar",
    "value" : "https://img.fullcontact.com/static/b3d621eec2c09cafb35e3575b4946719_95fa934eff5e1713d8ce53e2301d3f3ac304570a34418c443d3e9ef69f1a1d7e"
  } ],
  "education" : [ {
    "name" : "CSU",
    "degree" : "PhD, Marketing and Communications",
    "end" : {
      "year" : 2001,
      "month" : 5,
      "day" : 25
    }
  } ],
  "urls" : [ {
    "value" : "https://angusdeva.ca/blog"
  } ],
  "marketTrends" : {
    "users" : {
      "brandedRetailCreditCard" : "Highly Likely"
    }
  }
}

Properties
full.name string	The full name (first and last) of the individual.
gender string	The gender of the individual.
details.name.given string	The given name (first name) of the individual.
details.name.family string	The family name (last name) of the individual.
details.age.range string	An age range of the individual.
details.age.value integer	The age in years of the individual.
details.gender string	The gender of the individual.

Properties: details.household
maritalinfo.Maritalstatus string	This estimates the Marital status of individual.
homeInfo.Householdoccupation string	This estimates the most prominent known profession of everybody in the household.
presence.Presenceofchildren string	This estimates the Child present in household.

Properties: details.finance
Income string	This estimates the self-reported incomes, property values and other proprietary sources.
Discretionaryspendingincome string	Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare.
Firstmortgageamountinthousands string	First mortgage amount in thousands.
Homemarketvaluetaxrecord string	Home market value (actual value) provided via county/local tax and deed information.
Investmentresources string	This is the estimate of financial and other investments.
Liquidresources integer	This is the estimate of current cash savings.
Shorttermliability string	This is estimate of the credit cards, other loan, auto loan, student loan.
Networth string	This estimates the Net Worth model. Value equals household's asset minus liabilities..
Wealthresources string	This estimate the value of savings and investments.
Paymentmethodcreditcard string	This indicates that an individual in the household has made a purchase using a credit card.

Properties: details.demographics
gender string	The gender of the individual..
age.range string	An age range of the individual.
age.value string	The age in years of the individual.
homeInfo.Homeowner string	Classification of household head as an owner/renter.

Additional Properties
emails object string	Object representing additional known email addresses.
phones object string	Object representing additional known phone numbers.
profiles.\{platform}.url string	URL to the profile on the social platform.
profiles.\{platform}.bio string	Bio of the profile from the social platform.
profiles.\{platform}.service string	Name of the social platform.
locations\[n].city string	The "city" portion of the location address .
locations\[n].region string	The region portion of the location address, typically a state or province.
locations\[n].regionCode string	An abbreviated or code-based representation of the region.
locations\[n].country string	The country portion of the location address.
locations\[n].formatted string	The formatted address.
employment.name string	The name of the organization/place of employment.
employment.current string	Indicator of whether or not this is the current place of employment.
employment.title string	Job or position title.
photos\[n].label string	The type of photo.
photos\[n].value string	The URL to the photo.
education\[n].name string	The name of the school/university attended.
education\[n].degree string	The degree or focus of study.
education\[n].end.year object string	Object representing the last year, month and day attended.
urls\[n].value string	The URL of the website.

Properties: details.marketTrends
users.Brandedretailcreditcardusers string	This model ranks the consumers based upon their likelihood to open cards specific to individual retailers or open cards to accrue points for use at retailer..